Question

Which of the following advertising claims uses a bandwagon approach?(1 point) Responses Scientific tests prove Brand X is fast and effective. Scientific tests prove Brand X is fast and effective. Brand X is has a higher rating from customers than Brand Y. Brand X is has a higher rating from customers than Brand Y. Your family will be happy and healthy using Brand X. Your family will be happy and healthy using Brand X. Don’t be the only one not using Brand X.

Answer 1

The advertising claim that uses a bandwagon approach is: **"Don’t be the only one not using Brand X."**

The bandwagon approach suggests that one should join others in using a product, implying that if everyone is using it, you should too.