Question

You are analyzing your advertising expenses. You have a print ad in the Apartment Guide rental magazine that costs $900 per month. You also have an ad on the apartments/com website that costs $224 per month. You have tracked your call, show and lease traffic and have determined that you conducted six shows and rented to three residents who stated they saw you first in Apartment Guide. You also had ten e-mails and three follow-up shows, renting to two of these prospects, who came from the apartments/com website.
Calculate your cost per lease in dollars from each source

Answer 1

900/3 = $300 cost for each apartment

224/2 = $112 cost for each apartment.

Answer 2

Ms. Sue,

I am immensely grateful to you, for your help and patience. God Bless you and yours and all you do in life.

Sincerely,
Esther Munoz