Question
what are the two categories of data that marketers collect to monitor the marketplace?
needs and wants
qualitative and quantitative
surveys and website analytics
needs and wants
qualitative and quantitative
surveys and website analytics
Answers
GPT-4o mini
The two categories of data that marketers collect to monitor the marketplace are **qualitative and quantitative**.
- **Qualitative data** provides insights into consumer opinions, motivations, and attitudes, often gathered through interviews, focus groups, or open-ended survey questions.
- **Quantitative data** involves numerical data that can be measured and analyzed statistically, typically gathered through surveys with closed-ended questions or digital metrics like website analytics.
These two categories help marketers understand both the "how" and "why" behind consumer behavior.
- **Qualitative data** provides insights into consumer opinions, motivations, and attitudes, often gathered through interviews, focus groups, or open-ended survey questions.
- **Quantitative data** involves numerical data that can be measured and analyzed statistically, typically gathered through surveys with closed-ended questions or digital metrics like website analytics.
These two categories help marketers understand both the "how" and "why" behind consumer behavior.