Question

According to Jeffrey Harper, why is market research important?
Responses

Without research data to base decisions on, marketers are just guessing
Without research data to base decisions on, marketers are just guessing

By researching, people know marketers care about them
By researching, people know marketers care about them

Data generated by research can be sold to make extra money
Data generated by research can be sold to make extra money

Research is fun, easy and cheap so even if nothing is learned, the experience is good

Answer 1

According to Jeffrey Harper, the most accurate response regarding the importance of market research is:

**"Without research data to base decisions on, marketers are just guessing."**

This highlights the critical role that data-based insights play in making informed marketing decisions.