To help mitigate any negative publicity, the company should:
Enhance communication and responsibility: Make sure delivery drivers are effectively communicating with customers and giving timely updates. Steer clear of generic excuses, and if a delivery doesn't go as planned, provide an immediate solution or arrange a new delivery time.
Deliver a personalized approach: Take the time to acknowledge each customer’s complaint, offer a sincere apology, and commit to looking into the specific problem they faced. Demonstrating that customer concerns are being taken seriously can help restore trust.