Choose all that represents marketing information management l. A. Customer questionnaire b. Finding a new commercial c. Collecting data d. Giving customers product options that meets their needs

1 answer

Marketing Information Management (MIM) involves the systematic gathering, analysis, and distribution of marketing information to help businesses make informed decisions. Based on the options you've provided, the following represent aspects of marketing information management:

A. Customer questionnaire - This represents MIM as it involves collecting information directly from customers.

C. Collecting data - This is a core function of MIM, as it involves gathering relevant marketing information.

D. Giving customers product options that meet their needs - This can be considered part of MIM, as it leverages the information collected to tailor offerings based on consumer preferences.

B. Finding a new commercial - While it may be related to marketing strategies, it is less directly tied to the systematic management of marketing information compared to the other options.

Therefore, the correct answers are A, C, and D.

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