choose all that represent "marketing information management"

Question

A. Giving customers product options that meet their needs
B. Funding a new commercial
C. Collecting data
D. Customer questionnaires

Answer 1

"Marketing information management" refers to the process of gathering, analyzing, and utilizing data to inform marketing decisions. Based on this definition, the options that represent "marketing information management" are:

C. Collecting data
D. Customer questionnaires

Options A and B do not specifically relate to marketing information management. Option A focuses on meeting customer needs, and option B pertains to funding rather than managing information.