Question

Directions
Read the questions on the left and take notes in the right column to help you prepare for
your portfolio assessment.
Element Notes
Overview of Management Goals:
What is your overall goal as a general
manager of a minor league baseball team?
Plan for Front Office Staffing:
What departments and/or positions will
your front office include? For example, will
it include ticket sales and public relations?
Revenue Plan:
How will the team generate a profit? Will it
offer sponsorships? How much will you rely
on concession sales? Will you offer ticket
packages and luxury boxes?
Brand Management Strategy:
Will you launch a marketing campaign? If
so, what will be its focus?
Public Relations Strategy:
How will you connect with the community
and build goodwill between it and the
team? How will you handle the media as a
partner?
Conclusion:
Why should you get the general manager
job?

Answer 1

Element: Notes
Overview of Management Goals: The overall goal is to lead the minor league baseball team to success on and off the field, increasing fan engagement and revenue.

Plan for Front Office Staffing: Front office will include departments such as ticket sales, marketing, public relations, sponsorship, and concessions management.

Revenue Plan: Revenue will be generated through sponsorships, concession sales, ticket packages, luxury box sales, and potentially other events or promotions.

Brand Management Strategy: Launch a comprehensive marketing campaign focusing on building a strong brand image for the team, increasing fan loyalty and engagement.

Public Relations Strategy: Connect with the community through community events, charity partnerships, and player appearances. Handle media by providing timely and accurate information, building positive relationships.

Conclusion: Should get the general manager job based on strong leadership skills, experience in sports management, and a solid plan for success in all areas of team operations.