Question

does the uses and gratification theory have parsimony with a valid reference

Answer 1

Yes, the uses and gratification theory emphasizes simplicity and efficiency in explaining media consumption behaviors. It suggests that individuals choose media outlets based on their particular needs and desires, and seek gratification from them. This theory is considered parsimonious because it provides a straightforward explanation for why people consume media in certain ways.

A valid reference for this concept is Rubin, A. M. (2009). The uses and gratifications perspective of media effects. In J. Bryant & M. B. Oliver (Eds.), Media effects: Advances in theory and research (3rd ed., pp. 165-184). New York, NY: Routledge.