Question

does the uses and gratification theory have scope

Answer 1

Yes, the uses and gratification theory has a broad scope as it seeks to understand why and how individuals actively seek out and use media to satisfy their needs and desires. It examines the diverse ways in which individuals use media to fulfill various functions, such as entertainment, information, companionship, and personal identity expression. The theory is applicable to various forms of media and communication channels, including traditional media like television and newspapers, as well as new digital platforms like social media and streaming services. Overall, the uses and gratification theory provides valuable insights into the motivations and behaviors of media consumers.