3. Now that we have discussed the concept of being customer oriented, let's discuss MARKETING ORIENTATION. Customer oriented practices are just one small piece of operating with a market orientation. Describe what market orientation means, and how you see that it differs from PRODUCTION ORIENTATION (build it and they will come...). Depict a company that you see who operates and provides product offerings through the practice of market orientation. You will see this in their design and implementation of their marketing mix designed for a particular target market.

Question

3.	Now that we have discussed the concept of being customer oriented, let's discuss MARKETING ORIENTATION.  Customer oriented practices are just one small piece of operating with a market orientation.  Describe what market orientation means, and how you see that it differs from PRODUCTION ORIENTATION (build it and they will come...).  Depict a company that you see who operates and provides product offerings through the practice of market orientation.  You will see this in their design and implementation of their marketing mix designed for a particular target market.
KEEP IN MIND:  marketing mix = 4 P's, yes? Target market is the segment of the market which has been selected by the company as their priority in serving.  Also, in marketing, we use "product offering" when referring to the total of either a product OR a service that offered.  We'll get into that more in Chapter 8, but for now, hold that thought.