for a class assignment I am creating a marketing program for a company that is selling motor scooters.

what types of stragtey should I consider including in this plan?

3 answers

I would determine profile of buyers of motor scooters. Grandma or 10 year olds aren't going to buy them,or yuppie moms either. I doubt expectant moms will be buying either.

You need to know who the potential buyers are.
Mareting is dead
Yeah