Asked by Tess

It's more of a survery question where I need to ask people how they feel about advertising... Then write 250 words about it.

When an author (like on T.V., newspapers, magazines) uses the word 'you' throughout the article. Do you find the second person more stylistically satisfying?
Answered by Ms. Sue
No, I don't find use of the second person more stylistically satisfying.
Answered by Tess
Why don't you?
Answered by Writeacher
I don't either. It smacks of too-casual speech -- slang.
Answered by Tess
Why don't you?
Answered by Ms. Sue
I don't find the use of the second person satisfying for the same reasons as Writeacher. Plus, I can think of very few instances in the media where its use is necessary or effective.
Answered by GuruBlue
English teachers discourage the word "you" in formal written works. However, in advertising it quite often used because the advertiser wants the listener to believe that he is talking directly to a specific person. YOU, the listener. That is the reason that much advertising is directed to YOU... to which I usually reply <G> Not I. <G>
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