When Nabisco introduces versions of Oreo cookies with colorful fillings around certain holidays, these products are examples of _____.

A.
line extensions

B.
product mix wideners

C.
spun-off products

D.
individual brands
5 answers
A. line extensions
In a meeting, Juan hears someone say a product mix is "wide." What does that mean?

A.
The product mix contains many product lines.

B.
The product mix contains bulky products.

C.
The product mix is arranged by family brands.

D.
The product mix contains many products.

A.
The product mix contains many product lines.

B.
The product mix contains bulky products.

C.
The product mix is arranged by family brands.

D.
The product mix contains many products.
A. The product mix contains many product lines.
What is the main benefit of adding a new product line?

A.
It adds valuable depth to a company's product mix.

B.
It ensures that all the products in the mix can share the same family brand.

C.
It eliminates the need to improve product quality.

D.
It opens up more growth than most companies can find by staying with one product line.

A.
It adds valuable depth to a company's product mix.

B.
It ensures that all the products in the mix can share the same family brand.

C.
It eliminates the need to improve product quality.

D.
It opens up more growth than most companies can find by staying with one product line.
D. It opens up more growth than most companies can find by staying with one product line.