The term "elevator pitch" is used to describe a short and concise presentation or explanation of a business idea, product, or service that can be delivered within the time it takes to ride an elevator, typically around 30 seconds to 2 minutes.
The term originated from the scenario where a business professional finds themselves in an elevator with a potential investor, client, or key decision-maker. Since there is limited time in an elevator ride, the idea is to present a compelling and concise pitch that can capture the recipient's attention, generate interest, and potentially lead to further discussion or opportunities.
The concept of an elevator pitch emphasizes the need for clarity, brevity, and impactful communication. It forces the person delivering the pitch to be concise in outlining the value proposition and key benefits, while also making it engaging and memorable.
The elevator pitch has become a common term in business and entrepreneurial circles as it highlights the importance of quickly and effectively conveying one's ideas or business proposals in today's fast-paced and competitive world.
Why is the term elevator pitch used
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