Qualitative research
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Qualitative research is a method of inquiry used to explore and understand human behavior, attitudes, and experiences through observations, interviews, and focus groups. This approach aims to gather rich and detailed data about the subjective experiences of individuals, groups, and communities and is used across a range of disciplines, including sociology, psychology, anthropology, and public health. Qualitative research seeks to understand the complexities and nuances of human behavior and often involves in-depth analysis and interpretation of qualitative data, such as field notes, interview transcripts, and audio recordings. This research method emphasizes participant observation, open-ended questioning, and non-numerical data analysis to uncover insights into the lived experiences of research participants.