Question

Qualitative research definition with reference

Answer 1

Qualitative research is a method used in the social sciences to gather and analyze non-numerical data, such as interviews, observations, and open-ended survey responses. It aims to understand and interpret the experiences, perspectives, and meaning of participants in a particular context. Qualitative research often involves in-depth exploration, allowing researchers to gain insights into the complexities of human behavior and social interactions.

Reference:
Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications.