Question

Esme works as a marketing specialist for a large gaming studio with a sizeable marketing budget. She is establishing a collaboration project between the studio and a well-known food company. Which of the following is an example of Esme’s potential collaboration product?

a box of cereal showing images of the game’s characters and codes for special in-game advantages

branded items available for sale at a mall

promotional items sent to followers on social media

giveaways including codes for special in-game items

Answer 1

Kylie has a design for a new mobile game and has established a Kickstarter campaign. What criteria must be met for Kylie to receive the funding raised on Kickstarter?

at least 20 investors

the 9 percent fee must be paid

the initial funding goal must be met

at least 100 subscruptions

Answer 2

a box of cereal showing images of the game’s characters and codes for special in-game advantages

Answer 3

the initial funding goal must be met