Sunee has just bought a new car and thinks it is the best car she has ever owned. She posts on Facebook and Instagram all about her new car and how much she loves to drive, encouraging others to check it out. What stage of the consumer decision-making process is Sunee MOST likely on?

A.
internal information search

B.
need recognition

C.
post-purchase

D.
evaluation of alternatives

1 answer

C. post-purchase
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