Question
Amanda would like to develop a product for Coca-Cola for health conscious consumers. She first needs to conduct adequate _______
segmentation research in order to find out more about the market.
a. positioning
b. psychographic
c. individualized
d. demographic
segmentation research in order to find out more about the market.
a. positioning
b. psychographic
c. individualized
d. demographic
Answers
Ms. Sue
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