Asked by anonymous

There has been a rise in supermarket-owned brands in Australia. These are commonly available in
supermarkets such as Woolworths, Coles and Aldi. It has been said that these brands account for
almost one-quarter of all grocery sales. It has also been claimed that the quality of supermarket-owned
brands is comparable with the equivalent market-leading brands, while the supermarket-owned brands are much cheaper.
Assume you are planning to undertake a study of a particular grocery line (e.g. baked beans or
breakfast cereal). Write a plan of how you would undertake this study.

Is anyone able to give me any dot points to help me with this 'plan'? Thanks.

Answers

Answered by PsyDAG
What is your hypothesis?

Here is a start:

If it is that supermarket brands are cheaper than market brands (assuming that the products are equivalent):

Ho: M = S

Ha: M > S

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