Jeremy Johnson

A company targets customers based on interests and lifestyle. This is: Behavioral segmentation Geographic segmentation Demographic segmentation Psychographic segmentation

What does the term marketing mix refer to? Business profits The four Ps of marketing Advertising styles Customer opinions

Inbound marketing focuses on: TV commercials only Attracting customers with useful content Interrupting customers with ads Cold calling customers

Which of the following is NOT a main business function? Production Advertising Management Marketing