Questions and answers by

Dr.M

Questions (839)

Checking Your KnowledgeMany states have appointed or elected commissions that oversee the business practices of utilities and
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Checking Your KnowledgeFord announced that it would begin offering Bluetooth wireless to help consumers more easily make
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Checking Your KnowledgeRising interest rates can slow the housing market in the United States, slowing business for real estate
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Checking Your KnowledgeChris wants to open a family-oriented restaurant in a thriving suburban area. Chris thinks a sports-based
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Checking Your KnowledgeA moderately-priced jewelry store is trying to differentiate itself from other jewelry stores. The store
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Which of the following is a company engaged in when it attempts to increase sales of its current products by offering them in
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Which of the following helps companies create marketing strategies that are difficult to replicate and have long-term profit
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Moving into a new line of business, such as a new product or market, is known asMultiple choice question. market penetration.
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When a company offers a new product or an improved version of a current product in its present markets, it is engaged inMultiple
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67) A company is attempting to achieve market ---- when it works to increase sales by selling its current products in new
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A company that is working to increase customer purchases of its current products in its current market is trying to achieve
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65) Companies rely on ---- opportunities to develop marketing strategies that are difficult to replicate and have the potential
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When a company begins working in a brand new market or with new products, it is engaged inMultiple choice question. logistics.
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Developing a Blank______ can help a manager identify and define the markets in which the firm wants to compete.Multiple choice
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A firm engaged in Blank______ is offering its current markets a new product or an improved version of a current product.Multiple
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Which of the following are true of market segmentation? (Check all that apply.)Multiple select question. Segmentation organizes
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Which of the following is a company engaged in when it attempts to increase sales of its current products by offering them in
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A S.W.O.T. analysis helps a company figure out which four of the following? (Check all that apply.)Multiple select question.
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When a company is working to achieve market penetration, it is attempting to increase sales of its Blank______ products in its
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Multiple Choice QuestionWhen targeted customers Blank______, the company is said to have a competitive advantage. Multiple
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Which of the following could be "breakthrough opportunities" for a candy company? (Check all that apply.)Multiple select
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Which of the following are true about the specific qualitative and quantitative screening criteria marketing managers develop?
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o identify and understand different subgroups in the target market, marketing managers rely onMultiple choice question. broad
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Why does the marketing strategy process start broad before narrowing?Multiple choice question. A broad view allows the company
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What is the purpose of a S.W.O.T. analysis?Multiple choice question. Picks out a firm's weak and strong points, as well as any
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A company's customer----is what the company can expect to earn from its current and potential customers during a particular
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A company has Blank______ when the target market prefers the company's marketing mix over a competitor's mix.Multiple choice
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Which of the following helps companies create marketing strategies that are difficult to replicate and have long-term profit
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Developing a Blank______ can help a manager identify and define the markets in which the firm wants to compete.Multiple choice
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A successful marketing strategy pairsMultiple choice question. company goals with employee strengths. opportunities with a
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Which of the following statements about the marketing strategy planning process are true? (Check all that apply.)Multiple select
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What are a company's three potential paths for growth based on the customer equity approach? (Check all that apply.)Multiple
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Customer equity isMultiple choice question. a blend of all of a firm's marketing plans into one big master plan. the lifetime
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When targeted customers Blank______, the company is said to have a competitive advantage.Multiple choice question. seek similar
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When determining customer lifetime value, the Blank______ rate refers to the percentage of customers who stay with the company
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Companies rely on ---- opportunities to develop marketing strategies that are difficult to replicate and have the potential to
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Companies predict how many purchases a single customer might make from the company over the length of the relationship with that
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True or false: An effective marketing strategy matches opportunities to the firm's resources and objectives.True false question.
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True or false: When customers make online purchases, a company has access to data that can be used for marketing analytics.True
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rue or false: Some firms find that it costs them less to retain a customer than trying to acquire a new one.True false question.
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Garrett knows what the company plans to do for its marketing efforts and now needs to find a way to put those plans into
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1) A company's customer---- is what the company can expect to earn from its current and potential customers during a particular
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A marketing plan isMultiple choice question. the agreement between marketing and other departments regarding allocation of
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Trina's Bakery had 600 customers last year and this year, 400 of those customers still patronize the bakery. What is the
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Which of the following statements about the Four Ps is true?Multiple choice question. Each of the Four Ps contributes to a whole
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The number of purchases a person could make from a firm during the course of their relationship is called theMultiple choice
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If a customer perceives a product to have more features and a higher quality, then the customer perceives the product to have
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The marketing department at Henri's company is taking the next two weeks to measure and analyze their current marketing
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Tom's Drug Store buys toothpaste for $1.00 and decides to mark it up to $1.50. This strategy decision falls into the Blank______
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Marketing plans are put into action duringMultiple choice question. implementation. operational planning. action-orientation.
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A(n) ---- --- is a written document that identifies a marketing strategy and spells out the various elements that are necessary
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A(n) is a written document that identifies a marketing strategy and spells out the various elements that are necessary for
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Which of the following is focused on informing people about the features of the product?Multiple choice question. Promotion
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Which of the following is true concerning the importance of the Four Ps?Multiple choice question. Price is the most important.
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A product needs to get to the customer when and where they need it. This is considered to represent the----function of the 4 Ps.
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Customer value Blank______ when customers perceive more benefits or lower costs.Multiple choice question. increases remains the
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Which of the following are examples of products? (Check all that apply.)Multiple select question. A DVD movie A television A
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To clear out some slow-selling pink sofas, Furniture Warehouse offered $100 discounts. The furniture store made this decision
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The term "mass marketer" is used toMultiple choice question. refer to firms that have a monopoly on the market. describe small
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What are three components of the promotion element?Multiple select question. Geographic location Personal selling Sales
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Which of the Four P's is focused on all the decisions needed to get the right product to the target market via retail stores or
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Which of the following are part of the "marketing mix"? (Check all that apply.)Multiple select question. Target market Promotion
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Denny's adds two new meals to its menus. This is an example of which marketing mix area?Multiple choice question. Product Place
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hat is the best way to describe a targeted market segment?Multiple choice question. Disparate Homogeneous Diverse Assorted
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What are the specific steps in the marketing management process? (Check all that apply.)Multiple select question. Planning
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------marketers, such as Target, aim at large, clearly defined markets.
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Price is concerned with which of the following? (Check all that apply.)Multiple select question. Discounts Warranties Handling
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Target marketing classifies a marketing mix asMultiple choice question. appealing to a selected group of people. grouping all
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The "four Ps" of the marketing mix areMultiple choice question. production, place, promotion, and profit. product, people,
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What are the two parts of a marketing strategy? (Check all that apply.)Multiple select question. Opportunities Target market
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Which of the following are true with respect to target marketing? (Check all that apply.)Multiple select question. Target
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What managerial process involves cultivating and keeping a relationship that matches an organization's resources with its market
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steps of the marketing management process in order.
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The term "mass marketer" is used toMultiple choice question. refer to firms that have a monopoly on the market. mean the same
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Which type of marketing focuses the marketing mix on appealing to a particular group?Multiple choice question. Target marketing
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Specifying a target market and the corresponding marketing mix are the two elements that comprise theMultiple choice question.
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______ management planning involves the creation of a plan to guide the actions of an entire company.Multiple choice question.
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What are the specific steps in the marketing management process? (Check all that apply.)Multiple select question. Directing
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Checking Your KnowledgeA television network is trying to generate interest in a new television show in advance of its premiere.
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General Motors is considering increasing the lengthof its bumper-to-bumper warranty on new vehicles from 3 years to 5 years. The
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Checking Your KnowledgeAn entrepreneurial teenager decides to start a new dog-walking business aimed at dog owners who must
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Which of the following is not a criticism of marketing?Multiple choice question. Advertising is annoying and misleading.
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Which of the following is not in the circular model that leads to building superior customer relationships?Multiple choice
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n most markets, competition fosters Blank______.Multiple choice question. higher prices full employment innovation shortage of
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Criticisms of marketing include Blank______. (check all that apply.)Multiple select question. Advertising is never misleading.
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Which of the following is true about competition and customer value? (Check all that apply.)Multiple select question. A firm
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Which of the following are the moral standards for marketing activities?Multiple choice question. Macro-behavioral norms
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Which of the following refers to the fact that there may be a conflict between what is beneficial to specific companies and
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Which of the following is not a criticism of marketing?Multiple choice question. Advertising is annoying and misleading. There
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In most markets, competition fosters Blank______.Multiple choice question. shortage of product full employment innovation higher
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Fill in the Blank QuestionFill in the blank question. Marketing --- are the moral standards for making marketing decisions and
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Fill in the Blank QuestionCustomer--- refers to the relative benefit that customers believe they get from a product or service
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The ..... - ..... dilemma refers to the fact that what benefits specific companies and their customers may not benefit all of
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Which of the following might be considered benefits to a person going on a vacation to Hawaii? More than one answer may be
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Which of the following is not in the circular model that leads to building superior customer relationships?Multiple choice
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The processes of buying, selling, shipping, storing, financing, and risk-taking are components within the Blank______ functions
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Which of the following is true about competition and customer value? (Check all that apply.)Multiple select question. A focus on
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Which statements about how nonprofits measure success are correct?Multiple select question. They measure long-term success in
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Which of the following refers to the relative benefit that customers believe they get from a product or service compared to the
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The numeric data that marketing managers use to evaluate how well a marketing program performed based on intended goals are
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