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Dr.M
Questions (839)
What are three emotional needs that a customer in an advanced economy might want to satisfy? (Check all that apply.)
Multiple
1 answer
18 views
To achieve effective market segmentation, markets should first disaggregate the needs of customers. This means the company
1 answer
13 views
A complete product-market definition includes product type, customer needs, customer types, and Blank______.
Multiple choice
1 answer
17 views
What type of market is one in which potential customers have similar, but not identical, needs and are offered various and
1 answer
19 views
A marketing manager attempting to segment a market using two demographic characteristics is likely to fail because Blank______.
M
1 answer
20 views
Which of the following do production-oriented managers do? (Check all that apply.)
Multiple select question. They develop
1 answer
17 views
Explicitly stating that a firm will market to business customers rather than unaffiliated consumers is an important aspect of a
1 answer
20 views
With regard to the target market, which of the following must marketing-oriented managers do?
Multiple choice question. They must
1 answer
25 views
If a firm decides that it will offer its products in the North American market, it has defined the Blank______ of its marketing
1 answer
16 views
Which of the following is not part of a complete product-market definition?
Multiple choice question. Customer needs Product type
1 answer
27 views
A(n) ---- market consists of customers with broadly similar needs and many different options for satisfying them.
1 answer
16 views
What is the primary disadvantage of the production-oriented marketing approach?
Multiple choice question. Management of supply
1 answer
17 views
A(n) Blank______ consists of potential customers with similar needs who are willing to exchange something of value with sellers
1 answer
23 views
The “product space” graph (perceptual map) resulting from a
positioning study for shampoo shows a substantial target market
1 answer
19 views
The pastor of a new church decides to start prospecting for new
members. He focuses first on people who live within a mile radius
1 answer
16 views
Checking Your Knowledge
A neighborhood restaurant in a diverse market area sought to appeal to a wide range of consumers by
1 answer
18 views
The universal functions of marketing include which of the following? (Check all that apply.)
Multiple select question. Market
1 answer
18 views
Which of the following would likely be considered costs, as opposed to benefits, to people purchasing a new car? (Check all that
1 answer
14 views
When everyone in the company focuses on attaining customer satisfaction, this reflects a Blank______.
Multiple choice question.
1 answer
13 views
The Blank______ is based on the idea that everything a company does should be based on satisfying the company's customers while
1 answer
17 views
______ refers to the social process that is concerned with matching supply and demand and meeting the needs of society by doing
1 answer
10 views
______ refers to the social process that is concerned with matching supply and demand and meeting the needs of society by doing
1 answer
8 views
Which of the following statements are true with respect to marketing and nonprofit organizations? (Check all that apply.)
Multipl
1 answer
11 views
Which of the following are the basic ways of viewing marketing? (Check all that apply.)
Multiple select question. From a macro
1 answer
16 views
The Blank______ view of marketing is concerned with marketing as performed by individual companies.
Multiple choice question.
1 answer
13 views
The processes of buying, selling, shipping, storing, financing, and risk-taking are components within the Blank______ functions
1 answer
14 views
Which of the following statements are true about the usefulness of studying marketing? (Check all that apply.)
Multiple select
1 answer
14 views
A major difference between the economic environment and the cultural and social environment is that the economic environment
1 answer
15 views
What is an important requirement of the marketing strategy planning process?
Multiple choice question. Adjusting production
1 answer
17 views
After analyzing environmental trends and the firm's resources and objectives, marketing managers should develop Blank______ to
1 answer
22 views
What is the best definition of strategic business units?
Multiple choice question. categories of customers who use a product or
1 answer
20 views
Select all that apply
Which of the following regions in the United States are currently experiencing the highest rates of
1 answer
16 views
What name is generally given to those born between 1995 and 2010?
Multiple choice question. Baby boomers Generation Z Generation
1 answer
18 views
Which of the following statements about Generation Y are true?
Multiple select question. They prefer possessions over
1 answer
15 views
What is the purpose of developing screening criteria to select choices for a marketing strategy?
Multiple choice question. They
1 answer
14 views
Generation X is Blank______ in number than the baby boom generation.
Multiple choice question. larger smaller
1 answer
12 views
Divisions of a large company that are managed independently are termed ---- business units.
1 answer
15 views
People of what age range are generally considered senior citizens in the United States?
Multiple choice question. Over 35 Over 16
1 answer
14 views
A regional population Blank______ typically creates stronger competition among firms in the area.
Multiple choice question.
1 answer
20 views
Select all that apply
Which of the following are likely to be true for members of Generation Z? Multiple select question.
1 answer
18 views
In the U.S. marketplace, vigorous competition is expected to Blank______ careful consumers.
Multiple choice question. diminish
1 answer
15 views
he people born from 1978 to 1994, who are sometimes called Millennials, are referred to as Blank______.
Multiple choice question.
1 answer
16 views
Fifty years ago, about two-thirds of the world's population lived in ---- areas.
1 answer
17 views
The people born between 1965 to 1977 are referred to as Blank______.
Multiple choice question. Generation Y Generation X senior
1 answer
16 views
True or false: The United States makes up nearly 50% of the total world population.
True false question. True False
1 answer
13 views
In the United States, people over the age of 65 (regardless of the year they were born) are called Blank______.
Multiple choice
1 answer
14 views
Which of the following variables contribute to the cultural and social environment?
Multiple select question. Clothing styles
1 answer
16 views
Which of the following regions in the United States are currently experiencing the highest rates of population growth?
Multiple
1 answer
15 views
Which of the following groups is responsible for establishing and enforcing safety standards in the United States?
Multiple
1 answer
17 views
Under English and U.S. common law systems, a seller is required to do which three of these things?
Multiple select question.
1 answer
15 views
Which of these statements regarding population trends is accurate?
Multiple choice question. About 80% of U.S. residents live in
1 answer
18 views
The legal environment of the United States assumes that competition between numerous small businesses Blank______ the economy.
Mu
1 answer
16 views
A marketer who is analyzing demographic trends might study Blank______.
Multiple choice question. the buying habits of the
1 answer
20 views
China's resistance to foreign firms is an example of Blank______.
Multiple choice question. globalism nationalism democracy
1 answer
14 views
The various ways in which people live, including their motivations and behaviors, are part of the Blank______ environment.
Multip
1 answer
16 views
A major difference between the economic environment and the cultural and social environment is that the economic environment
1 answer
17 views
To protect consumers, Congress passed an act in 1972, which set up the ---- ---- ---- Commission. The Commission has broad power
1 answer
12 views
Artificial intelligence refers to:
Multiple choice question. humans that operate like machines. machines that operate like
1 answer
17 views
In the U.S. marketplace, vigorous competition is expected to Blank______ careful consumers.
Multiple choice question. protect
1 answer
17 views
The collapse of the U.S. housing market in 2008 was an example of a rapid change in the Blank______ environment.
Multiple choice
1 answer
18 views
In the United States, business that try to Blank______ competition are thought to act against the public interest.
Multiple
1 answer
18 views
True or false: Company managers can accurately predict long-range effects of technological advances.
True false question. True
1 answer
13 views
Protecting the interest of one's country before everything else, also known as Blank______, can strongly affect marketing
1 answer
15 views
What term describes the use of scientific advancements to help convert resources into goods and services?
Multiple choice
1 answer
15 views
The --- environment changes more rapidly than the cultural and social environment.
1 answer
12 views
Carrie walks into her kitchen every morning and speaks to a device on her counter, "Alexa, what's the weather today?" The device
1 answer
15 views
Susan is a first-time home buyer. She wants to keep her monthly mortgage payments as low as possible. Which of the following
1 answer
11 views
Which of the following is an example of change in the economic environment that can affect a company's marketing strategy?
Multip
1 answer
18 views
What are the most likely pending effects of the technology of driverless cars in the future?
Multiple select question. More
1 answer
37 views
Macro-economic factors that influence consumer spending, including rates of inflation and economic growth, are part of the
1 answer
11 views
When an auto manufacturer applies scientific advancements to improve the gas mileage of its vehicles and increase sales, it is
1 answer
9 views
The first step in competitor analysis is to identify potential Blank______.
Multiple choice question. pitfalls competitors target
1 answer
12 views
A major difference between the economic environment and the cultural and social environment is that the economic environment
1 answer
16 views
n pure competition, where competitors offer similar products, over time, profit margins generally Blank______.
Multiple choice
1 answer
13 views
1) The ----rate is the cost associated with borrowing money.
1 answer
11 views
Which competitive market situation describes one organization having total control over a product-market?
Multiple choice
1 answer
13 views
The collapse of the U.S. housing market in 2008 was an example of a rapid change in the Blank______ environment.
Multiple choice
1 answer
16 views
he four basic market situations include monopoly, pure competition, monopolistic competition, and ---.
1 answer
12 views
Which three of the following are considered elements of the economic environment?
Multiple select question. National income
1 answer
17 views
Which of the following aspects should a company evaluate in order to determine its strengths and weaknesses?
Multiple select
1 answer
18 views
Which of the following activities are part of the basic approach to competitor analysis?
Multiple select question. Evaluate the
1 answer
14 views
Which two of the following factors are part of the competitive environment for a fast food chain?
Multiple select question.
1 answer
17 views
In pure competition, customers see the different available products as close substitutes. Many marketing managers compete by
1 answer
19 views
In many businesses, the ---- of producing and selling each unit decreases as the number of units produced increases. (Enter one
1 answer
12 views
How common are monopoly situations in market-directed economies?
Multiple choice question. Relatively rare Extremely common
1 answer
14 views
What is an important requirement of the marketing strategy planning process?
Multiple choice question. Conducting in-person
1 answer
16 views
Which four of the following are basic market/competitive situations a company might face?
Multiple select question. Monopolistic
1 answer
16 views
Which of the following is most crucial for entering an attractive market?
Multiple choice question. A trained sales force Access
1 answer
15 views
True or false: Marketing managers find breakthrough opportunities or competitive advantage by using their strengths to take on
1 answer
12 views
When marketing managers analyze similar businesses and their strategies, they are considering the Blank______ environment.
Multip
1 answer
12 views
Which of the following documents describes a firm's basic purpose?
Multiple choice question. Objective statement Mission
1 answer
14 views
Which of the following are true of smaller firms?
Multiple select question. They can be at a disadvantage because the cost of
1 answer
13 views
7) Company --- should guide all aspects of a business and are used by marketing managers as they search for and evaluate
1 answer
16 views
Customers and competitors are within the Blank______ market environment and must be considered during marketing strategy
1 answer
10 views
When considering starting a new business, which of the following can be a financial strength?
Multiple choice question. Market
1 answer
11 views
Select all that apply
Which of the following aspects should a company evaluate in order to determine its strengths and
1 answer
11 views
An organization's --- statement describes the organization's basic purpose for existing.
1 answer
17 views
A company's Blank______ help guide present decisions and create a path to follow for future development.
Multiple choice
1 answer
16 views
What is an important requirement of the marketing strategy planning process?
Multiple choice question. Narrowing down the list of
1 answer
11 views
Checking Your Knowledge
The Federal Trade Commission informed Tropicana that it would have to stop advertising that one of the
1 answer
17 views
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