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Dr.M

Questions (839)

A(n) --- package is an easy-to-use computer program that analyzes data.
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True or false: Marketing managers in small companies can learn a lot simply by listening to what the customers have to say.
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Which statements about clickstream analysis are true? More than one answer may be correct.Multiple select question. It generally
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The experimental method in market research is also referred to as Blank______.Multiple choice question. market managing
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In marketing, research that investigates the actions of consumers in their natural habitat is called Blank______.Multiple choice
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statistical Blank______ is an easy-to-use computer program that analyzes data.Multiple choice question. mix package veracity
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When using the observation method to collect data, the researcher tries to Blank______.Multiple choice question. question the
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When collecting primary or secondary data, research takes ---- and money.
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Which one of the following is a characteristic of a fixed response questionnaire?Multiple choice question. They are less
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The process of collecting and analyzing data about website visitors, including the pages they visit, the order in which they
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Research that seeks structured responses that can be summarized in numbers, such as percentages, averages, or other statistics,
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The Clothing Company sent e-mails with two different subject lines. Five hundred customers received one that said "20% Off and
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It would be typical for a focus group to use Blank______ questions.Multiple choice question. open-ended closed-end
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What academic discipline is ethnographic research based on?Multiple choice question. Comparative literature Psychology
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Joe's Heating and Air Conditioning Corp. is conducting research that focuses on the entire process of purchasing a home heating
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When using observation to collect data, it is important for the researcher to Blank______.Multiple choice question. compare the
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What are the features of a depth interview?Multiple select question. Researchers ask open-ended, detailed questions. Respondents
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Why is 'fixed response' the typical format of a survey questionnaire?Multiple choice question. It does not require computer
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Questioning and observing are the two basic methods of obtaining Blank______.Multiple choice question. syndicated data secondary
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A marketing researcher at a soda company conducted a survey to determine the number of respondents who have tried their new diet
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What are three elements of a research proposal? (Check all that apply.)Multiple select question. The type of data that will be
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Donna was invited to attend a meeting with six other people to review and discuss impressions of a firm's advertisements. After
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A good situation analysis offers which of the following benefits to marketing managers? (Check all that apply.)Multiple select
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A customer journey map reveals the Blank______ for a product.Multiple choice question. transportation needs buying process
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A(n) Blank______ is a group of customers who provide information on a continuing basis.Multiple choice question. focus group
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What qualitative research technique involves an interviewer asking detailed, open-ended questions to collect detailed answers?Mu
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______ is an automated process of analyzing and categorizing social media to determine how many positive, negative, and neutral
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What are the two basic methods for obtaining customer information?Multiple select question. Hiring Observing Questioning
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When a marketing manager finds an internet source that appears useful, the manager should plan to Blank______.Multiple choice
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In the marketing research process, what specifies which information will be obtained and how it will be obtained?Multiple choice
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Which of the following are benefits of reducing the number of research objectives at the start of the marketing research
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For a marketing manager, calling people who are knowledgeable in the designated problem area and performing internet searches
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______ data is information specifically collected to solve a current problem.Multiple choice question. Secondary Primary Big
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Jessica is a member of a group of consumers who do research for ACNielsen. Group members have ID cards and when they make a
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1) Situation analysis is especially important so that both the marketing manager and the ---- understand the problem area.
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Which of these companies is performing a sentiment analysis?Multiple choice question. Bob's Burgers reviewed the number of
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The marketing research process is based on the Blank______.Multiple choice question. scientific method mission statement JIT
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Secondary data found on the internet Blank______.Multiple choice question. is always identified by relevant sources is sometimes
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In addition to informing the marketing manager of what information is existing and accessible regarding a problem area, a
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Which of the following is a way in which marketing managers narrow down research objectives?Multiple choice question. Focus on
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What name is given to information that has already been collected or published?Multiple choice question. Concise data Generic
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A pitfall for marketing managers engaged in Step 1 of the marketing research process is Blank______.Multiple choice question.
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True or false: A situation analysis allows both the marketing manager and researcher to agree upon and understand what the
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Good marketing research requires Blank______ to be sure that the research focuses on real problems.Multiple choice question. buy
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An informal study of what information is already available in the problem area is called Blank______.Multiple choice question. a
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Marketing research is most successful when driven by Blank______ because it requires testing prior to making a final marketing
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Which of the following are benefits of reducing the number of research objectives at the start of the marketing research
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A computer program that makes it easier for a marketing manager to get and use information and turn the information into
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What is the best way for marketing managers to identify the correct problem and not its symptoms?Multiple choice question. By
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Because market researchers must be sure that they are focusing on actual problems, cooperation with Blank______ is critical to
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Sharon reminded the marketing team that trying to sell the sherpa-style coats in St. Louis hadn't worked before because that
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The marketing research process is based on the Blank______.Multiple choice question. scientific method mission statement R&D
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Which of the Four Vs denotes the quality of the data?Multiple choice question. Variety Veracity Velocity Volume
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Marketing research that is based on the scientific method requires a company's ideas to beMultiple choice question. tested prior
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The Four Vs are used to understand the dimensions of Blank______.Multiple choice question. self-actualization big data a mission
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As the marketing manager at a very successful sports equipment company, Joe must make decisions about pricing and advertising.
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With the advent of cloud storage and other online storage tools, Micah's company is now able to save all the data it collects
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Some automobile manufacturers install digital sensors to track fuel and engine activity on automobiles sold to the public. This
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When marketing managers are able to answer questions like "How did our competitor enter that market?" and "Why did our Twitter
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Without Blank______ data, marketing managers may make the same errors as their predecessors.Multiple choice question. flexible
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Maria decided not to use the data found in the report because she couldn't verify the source. Which of the Four Vs helped Maria
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Marketing Blank______ involves the procedures that develop and analyze new information about a market.Multiple choice question.
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The first "V" in the Four Vs is Blank______ which identifies the quantity of data generated and stored.Multiple choice question.
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" " ---- ----is the name given to data sets that are too large and complex to work with typical database management tools.
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An MIS should collect ----information from the marketplace and from competitors.
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Rather than look at the sales and income generated from the last product introduction in the spring, Millie decided to introduce
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Marketing managers can use which of the following in order to acquire information about a market? (Check all that apply.)Multipl
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What are he material facts for the following?Mon Ny owned a house, which was secured by a mortgage loan held by Bank of America.
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55) At Extensive problem solving would likely be used to purchase a product Blank______.
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Kara needs more toothpaste and knows she can buy some at the grocery store, the discount store, or the health and beauty store.
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Which of these customers is experiencing dissonance?Multiple choice question. When Sara arrived home and tried on the dress, she
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Extensive problem solving would likely be used to purchase a product Blank______.Multiple choice question. that is completely
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At an ice skating rink, Dawn noticed that everyone was warming up with hot chocolate. She went to buy one for herself. This is
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What are the four basic problem-solving steps a consumer may go through to satisfy a need? (Check all that apply.)Multiple
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Once consumers identify a need, they often engage next in a Blank______ process that focuses on how to best meet that need.Multi
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Buyers often have second thoughts and wonder if they made the right choice. The technical term for this is Blank______.Multiple
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Jon wants to buy a new vacuum cleaner. He has talked to his sister about which model she uses and has gone online to compare
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What theory proposes that indirect suggestions and positive reinforcement can influence behavior and decision making?Multiple
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As Rhonda wandered through the state fair, she could not help but smell the kettle-cooked popcorn—and she soon bought some.
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Kara needs more toothpaste and knows she can buy some at the grocery store, the discount store, or the health and beauty store.
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2. 16 views
An hour before a dinner with a big client, Jesse remembers he doesn't own a tie. He races to the nearest department store and
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The consumer decision process starts with Blank______.Multiple choice question. an evaluation of alternatives an exploration of
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At a garage sale, Roland bought a pair of used sneakers that he thought he could wear while fishing. The next day he bought
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The correct order and steps in the consumer decision process are Blank______.Multiple choice question. need awareness, problem
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What are the two main reasons for the increase in population within ethnic groups in the United States?Multiple select question.
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According to ---- theory, the way a choice is structured can influence behavior and purchasing decisions.
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Of the 24 million people living in the United States who identified as Asian alone or Asian in combination with another race,
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39) At an ice skating rink, Dawn noticed that everyone was warming up with hot chocolate. She went to buy one for herself. This
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If one intends to market products to Black Americans, one should target the Blank______ part of the United States.Multiple
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Consumers make different purchase decisions when they are in a hurry. This is an example of Blank______ influencing a purchase
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Which of the following are aspects of a culture? (Check all that apply.)Multiple select question. Shared attitudes Shared town
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Which of the following are examples of how the purchase situation influences buying? (Check all that apply.)Multiple select
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The largest ethnic group in the United States is Blank______.Multiple choice question. Asians Hispanics Polish Italians
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Ethnic groups in the United States are experiencing which of the following? (Check all that apply.)Multiple select question.
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Compared to other buying groups, Asian Americans are Blank______ likely to shop online.Multiple choice question. less more
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A person who influences others is known as a(n) Blank______.Multiple choice question. opinion leader social outcast social
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By 2020, how much buying power was predicted to reside in the Black American community?Multiple choice question. $3.6 million
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True or false: Ethnic groups deserve special attention when analyzing markets.True false question. True False
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People within the same cultural grouping tend to be more similar in outlook and behavior.True false question. True False
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Which three states in the United States should be targeted if one intends to promote products to Hispanics? More than one answer
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