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Dr.M

Questions (839)

The cost of new-product development is typically Blank______ and the associated risk of failure is Blank______.Multiple choice
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Product innovations that are truly new tend to Blank______.Multiple choice question. start out in the maturity stage succeed
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Candace doesn't want another company to copy her idea for a self-charging phone case. To protect her idea, Candace should file
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Select all the choices that a marketing manager must consider when introducing a new product in the market introduction stage.Mu
1. 1 answer
2. 18 views
According to the FTC, a product can only be called new for up to Blank______.Multiple choice question. six months four years 90
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Innovations that require major changes in customer behavior are called Blank______ innovations.Multiple choice question.
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______ is essential if a company is going to survive in today's dynamic markets.Multiple choice question. An alternative to each
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New products that require minor changes in customer behavior are called Blank______ innovations.Multiple choice question.
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Competitive advantage is especially important in Blank______ product-markets.Multiple choice question. mature first-mover
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An offering that is different in any way from a company's other products is known as a Blank______ product, even if it is a
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During the market growth stage of a product, a company will want to focus promotional efforts on Blank______ customers.Multiple
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Because introducing a new product is expensive, a marketing manager may try to ---- the market—that is, charge a relatively
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Select all the choices that should impact marketing strategy planning.Multiple select question. Whether the product is fashion
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Because the product life cycle is an inevitability in most markets, a firm must have an active Blank______ process or otherwise
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Which of these characteristics help a new product move quickly through the early stages of the product life cycle?Multiple
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Select all the following that can provide a firm with competitive advantage as a market moves into the market maturity stage.Mul
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Which market situation is typical of the market growth stage of the product life cycle?Multiple choice question. Oligopoly
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True or false: Marketing managers should focus on informing customers about their brand during the market growth stage of the
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In general, product life cycles, as a whole, are Blank______.Multiple choice question. getting shorter becoming more consistent
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2. 20 views
Select all the choices that a marketing manager must consider when introducing a new product in the market introduction stage.Mu
1. 1 answer
2. 13 views
The duration of the whole product life cycle tends to Blank______.Multiple choice question. always be about 90 days always be
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2. 20 views
Most of Stardust Co.’s competitors have left the market because of declining sales. Stardust has introduced new products but
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If a new product has a greater comparative advantage over products already on the market, sales will tend to Blank______.Multipl
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Which two of the following occur in the market maturity stage of the product life cycle?Multiple select question. Competition
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Johnson Controls (JC) is finally earning a profit on a new product it introduced to business buyers a year ago. More and more
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Rapidly changing Blank______ is one reason why product life cycles are getting shorter.Multiple choice question. foreign
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Most companies experience losses during the market Blank______ phase because of high levels of promotional spending, sharing
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The product life-cycle concept Blank______ indicates precisely how long each stage will last.Multiple choice question. sometimes
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2. 21 views
Which of the following occur in the sales decline stage of the product life cycle?Multiple select question. Strong brands can
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2. 22 views
Select all the true statements about market changes.Multiple select question. They are associated with changes in customer
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Tennis Products Corp. has noticed that in one of its product-markets, industry sales have leveled off and competition has been
1. 1 answer
2. 22 views
Select all the following that occur in the market growth stage of the product life cycle.Multiple select question. Sales grow
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2. 17 views
During the market introduction stage of the product life cycle, it takes time for customers to learn that a new product is
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2. 21 views
The four stages that new-product ideas go through are known as Blank______.Multiple choice question. the product management
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2. 24 views
New-product innovations go through a cycle of growth and ---- , and marketing strategy typically evolves over that cycle.
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2. 18 views
Which of the following is responsible for a product's promotion, protection, and enhancement?Multiple choice question. Pricing
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2. 14 views
Sason has packaged their aspirin medication so that it is similar to the packaging of Bayer aspirin. This could be considered an
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2. 13 views
True or false: Better protective packaging can reduce costs by cutting down on breakage, spillage, and theft.
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2. 13 views
What aspect of a product makes it easy to identify on the store shelf?Multiple choice question. Pricing Profit Packaging
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2. 13 views
Manufacturer brands are sometimes called Blank______ brands because they are promoted all across the country.Multiple choice
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2. 11 views
A product that does not have a brand name and is instead identified by its contents and the firm that made the product is called
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2. 13 views
Some customers complain that Frito-Lay's new potato chip packaging hides the fact that they are buying fewer chips for the same
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2. 13 views
Apple has developed innovative protective packaging for its iPad2 tablet computer. This has led to fewer iPads being damaged in
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2. 14 views
Great Grains manufactures and sells a variety of baked goods under its Baked Better brand name. When the company developed a new
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2. 14 views
Which of the following is responsible for a product's promotion, protection, and enhancement?Multiple choice question. Packaging
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2. 15 views
A(n) ---- brand exists when a marketer applies one brand name to multiple products, for example if a company sold paper towels,
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Producer-made brands are referred to as Blank______ brands.Multiple choice question. consumer manufacturer individual retail
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When an unauthorized company counterfeits a product of another company, it will cause the original owner of the counterfeited
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2. 12 views
When Parul went to the store to buy cough medicine, she found Robitussin brand cough medicine and another brand in a plain
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A brand name or trademark can become public property if it falls into common usage for a product category.True false question.
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A product brand name that is used only for that product is called a(n) Blank______ brand.Multiple choice question. identity
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The Lanham Act of 1946 was enacted to Blank______.Multiple choice question. allow companies to use trademarks of another company
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When multiple products are marketed under a single brand name, it is called a brand Blank______.Multiple choice question.
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Which of the following are characteristics of a good brand name? (Check all that apply.)Multiple select question. Does not go
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---- make unauthorized copies of products. (Enter one word in the black)
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Carla Mason usually buys Wheaties breakfast cereal because she likes the taste, though she sometimes buys other cereals when
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A brand can be a company Blank______, so it is important to make sure that the brand name does not become public property.Multip
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2. 10 views
Which of the following occurs when a person is completely unfamiliar with a brand?Multiple choice question. Brand trademarking
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Which of the following are levels of brand familiarity? (More than one answer may be correct.)Multiple select question.
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The Lanham Act of 1946 Blank______. (Check all that apply.)Multiple select question. forces registration describes what marks
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Which of the following best defines brand familiarity?Multiple choice question. It has to do with whether or not a company has a
1. 1 answer
2. 11 views
Short, simple, and suggestive of product benefits describe a good Blank______.Multiple choice question. brand recognition
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Which of the following conditions help enable successful branding? (Check all that apply.)Multiple select question. When it is
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When members of a brand's target market typically select that brand instead of other comparable options, it is called brand
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2. 16 views
Which of the following helps customers identify a trusted product in the store without needing to evaluate it and similar
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Lisle has never heard of the site Refinery29. This is an example of brand Blank______.Multiple choice question. recall ability
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The use of particular names, words, or symbols to identify a product is referred to as Blank______.Multiple choice question.
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A ----- ---- token is a type of virtual product that includes a "record of ownership of primarily digital media."
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How well a brand is recognized and accepted by people is called brand Blank______.Multiple choice question. recall promotion
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True or false: Companies that track customer behavior through an app might use the data to introduce a new product feature.
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2. 16 views
True or false: When the demand for a brand is strong enough to keep the market price high, there is a favorable market for
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2. 16 views
When Jen walks into her apartment after work, she says "Alexa, turn on the lights." In response, her lights are turned on. Jen
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2. 17 views
Leila has repeatedly had a good experience with Overland brand tires and buys them every time she needs a new set of tires for
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2. 14 views
There are some apps on the market that contain computer-generated images and sound which are placed into the user's physical
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2. 18 views
What is the purpose of branding?Multiple choice question. To determine a marketing segment To discover new product innovations
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2. 17 views
When demand for a service fluctuates greatly, it causes problems for the marketing manager, because there is no way to keep an
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2. 15 views
What is a non-fungible token?Multiple choice question. a machine that operates like a human with respect to learning and
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2. 17 views
any services are delivered by individual service providers with varying levels of experience and expertise. This can lead to
1. 1 answer
2. 24 views
---- customers' behavior may provide companies with ideas for new products, added features or additional services.
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2. 16 views
Dental Providers of America, Inc. provides dental services across the country and has dental offices in most major cities. The
1. 1 answer
2. 15 views
True or false: Artificial intelligence refers to having machines that operate like humans concerning learning and
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2. 17 views
Which of the following products are examples of tangible goods? (Check all that apply.)Multiple select question. Ford F150
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2. 15 views
Which video game is an example of augmented reality?Multiple choice question. Pokemon Go Madden NFL Minecraft Mario Kart
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2. 20 views
Kendra is shopping at the new organic food store. She wants to buy her favorite organic granola, but is disappointed to find
1. 1 answer
2. 16 views
Which of the following is a consequence of the perishable quality of services?Multiple choice question. Balancing supply and
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2. 18 views
Which of the following are considered "products"? (Check all that apply.)Multiple select question. SWOT analysis Goods
1. 1 answer
2. 13 views
14) In more complex service delivery situations, like running a cruise ship, it is hard to keep ---- consistent. (Enter only one
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When it first began distributing root beer to grocery stores, Reggie's Root Beer Supply only sold original flavor root beer. In
1. 1 answer
2. 9 views
A service is usually done in person (where the customer is located) once the customer has agreed to pay for it.True false
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A single item within a product line is called a(n) ---- product.
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A good is a(n) Blank______ item because it can be seen and touched.Multiple choice question. intangible tangible
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Sometimes a company will choose to offer customers a(n) ----, which is the promises a seller makes about a product. (Enter one
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2. 18 views
Within the context of marketing, the power of a product to fulfill a customer's requirements is called its Blank______.Multiple
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Most customers consider an item a "product" when it Blank______.Multiple choice question. can be purchased at a nominal cost is
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2. 17 views
Which of the following is used to describe the total amount of individual products in a product line?Multiple choice question.
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Which of the following is the best example of an individual product?Multiple choice question. 32-ounce bottles of Diet Coke and
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The promises a seller makes about a product are called a Blank______.Multiple choice question. deal contract trademark warranty
1. 1 answer
2. 16 views
Kendra is shopping at the new organic food store. She wants to buy her favorite organic granola, but is disappointed to find
1. 1 answer
2. 12 views
The product offered by Southwest Airlines achieves the highest level of Blank______ when the customer's entire flight
1. 1 answer
2. 15 views
A statistical Blank______ is an easy-to-use computer program that analyzes data.Multiple choice question. volume mix package
1. 1 answer
2. 12 views

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