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Dr.M

Questions (839)

Celebrity endorsements often draw ethics complaints if Blank______.Multiple choice question. consumers do not believe that the
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By making a decision to search for information in a specific message channel, the customer is ---- communicaiton.
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According to the Model of Customer-Initiated Interactive Communication, communication begins when a customer Blank______.Multipl
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Angela is surfing the Internet reading articles about ladies' watches, "liking" different watch makers on Facebook, and
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In the traditional communication process in order, where does encoding occur?Multiple choice question. When the message leaves
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It is critical that marketers capture customers' Blank______ in order to differentiate their products from the products of
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Many customers called to complain about the NewTrend shoes they had purchased because the bottom of the shoe split in half
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Which two steps of the purchase funnel correspond to the promotion objective of persuading?Multiple select question. trial
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Gerald is a recent college graduate and is in the market for a new automobile. He searches the Internet for information and then
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The source uses Blank______ when it determines what to say and translates that message into words and symbols.Multiple choice
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Select all the choices that are included in the model of customer-initiated interactive communication.Multiple select question.
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Any disruption of the marketing communication process, also known as ----, reduces the effectiveness of the message.
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Which of the following are components of the traditional communication process? (Check all that apply.)Multiple select question.
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What is the final element in the traditional communication process?Multiple choice question. Decoding Noise Feedback Encoding
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When a source attempts to transmit a message to a receiver, it is participating in the Blank______.Multiple choice question.
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Encoding is the process used by the Blank______ during communication.Multiple choice question. receiver source
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Customers typically want to know something about a product before they consider purchasing it. A(n) Blank______ objective can
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A distraction that reduces the effectiveness of the communication process is called Blank______.Multiple choice question.
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Mass selling is an ideal promotion strategy to save costs when the market is Blank______.Multiple choice question. small and
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In the traditional communication process in order, where does encoding occur?Multiple choice question. After decoding During the
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2. 8 views
The right promotion blend depends on what the firm wants to achieve; therefore, it is critical that promotion Blank______ be
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The ---- process describes attempts by a source to reach a receiver with a message.
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Direction of a company's sales promotion effort is the responsibility of the Blank______.Multiple choice question. sales
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Which two steps of the purchase funnel correspond to the promotion objective of persuading?Multiple select question. trial
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2. 12 views
The Blank______ manager is responsible for overseeing a company's mass-selling effort in television, newspapers, magazines, and
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Samsung placed an ad in Rolling Stone magazine announcing the Galaxy Tab, the world's thinnest tablet computer. The ad focused
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Sales managers oversee Blank______.Multiple choice question. personal selling publicity manufacturing public relations
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Communicating with large numbers of potential customers at the same time is known as Blank______.Multiple choice question.
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What are the three basic promotion objectives?Multiple select question. Informing Competing Persuading Reminding Researching
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Kendra is a sales representative for a pharmaceuticals company and meets with doctors and other medical personnel daily to share
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2. 11 views
Lindsey is responsible for planning the monthly coupon booklet for her company. The booklet is distributed to customers when
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The act of communicating information about a product to potential buyers in an attempt to influence their attitudes and
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2. 11 views
Jeffrey is the Blank______ manager for an automobile repair facility. Recently, he developed a popular commercial that is
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Management of personal selling is the responsibility of the Blank______.Multiple choice question. CEO sales representative sales
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Mass selling is an ideal promotion strategy to save costs when the market is Blank______.Multiple choice question. small and
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Direct spoken communication between sellers and potential customers is called Blank______.Multiple choice question. public
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Promotion involves telling customers about the right product available at the right place and Blank______.Multiple choice
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ive-Step Scientific Approach to MarketingResearch Process
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Some retail stores use artificial ----, such as the Caper smart shopping cart, to help improve the shopping experience.
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What type of retailers are still in the market growth stage?Multiple choice question. Internet merchants Supermarkets Department
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Tom's Bakery sells donuts, cupcakes, and bread—but recently the store began to sell plush toys and bubbles because so many of
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True or false: The wheel of retailing theory provides accurate explanation for all major retailing developments.
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Which of the following statements are true about the use of customer tracking in physical stores?Multiple select question.
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Payment processing, marketing, shipping, customizable online storefronts, and tools for encouraging customer engagement are
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A retailer may be Blank______, or even declining, in the United States, but only beginning to grow in other countries.Multiple
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A webpage that presents an online influencer's favorite products as a way of promoting the sale of the products from the sponsor
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2. 21 views
What is the name for merchandisers that carry any goods that they think they can sell profitably?Multiple choice question. Mass
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When a consumer makes an online purchase directly through social media without using a company's website, it is considered:Multi
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Which two items are most commonly purchased online? (Check all that apply.)Multiple select question. Books Groceries Music
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What is the name for the theory that argues that conventional stores are threatened by low-end stores until they, too, become
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True or false: When using the omnichannel approach, stores focus on service within a single retail channel.
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Shopify and "Amazon sellers" are examples of online retailing ----.
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Why does Amazon recommend similar shoes for people who have purchased shoes on its site?Multiple choice question. To provide
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Select all the true statements about Amazon Influencer Storefronts.Multiple select question. Influencers must have a
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What is 45.678 - 23.1 and how many significant digits are in the answer?
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To remain competitive with the growth of Internet retailing, many physical stores have drawn ideas for innovation from from
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Social commerce is:Multiple choice question. recommending a product to a personal connection in exchange for a discount
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Which of the following are common ways in which customers obtain information online about products for purchase? (Check all that
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Richard told the marketing team that it was imperative for the company to provide a seamless shopping experience within every
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Which of these can be hidden costs customers encounter when shopping online? (Check all that apply.)Multiple select question.
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What is the derivative of the function x^3 + 2x^2 - 5x + 1?
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True or false: Companies that collect and analyze big data and respond to an online customer "before the next click" are doing
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Why are stores such as Toys R Us and IKEA known as category killers?Multiple choice question. Their focus on certain products
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2. 18 views
Select all the choices that are trends in online retail.Multiple select question. the creation of physical store locations by
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2. 24 views
Which two of the following statements about online retailers are true? (Check all that apply.)Multiple select question. They
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Consumers tend to research products before making an online purchase especially when the customer is Blank______.Multiple choice
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Micah needs paper towels and stops at her local Walmart to pick some up. In this instance, Walmart is an example of a
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Which two items are most commonly purchased online? (Check all that apply.)Multiple select question. Beauty products Books Music
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Concerns about unexpected shipping costs, the quality of the merchandise, return policy, and personal information security are
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Stockturn rate is also known as Blank______.Multiple choice question. logistics inventory turnover supply and demand the
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Select all the characteristics of category-killer stores.Multiple select question. Above average prices Below average prices A
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Why do Internet retailers have lower operating costs than brick-and-mortar stores?Multiple choice question. Government funding
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What is the term for retailers, such as Costco and Sam's Club, that offer a limited number of items in their simple yet large
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You would find a wider assortment of products to choose from when shopping at a(n) Blank______ store.Multiple choice question.
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What is another name for supercenters?Multiple choice question. Warehouses Limited-line stores Hypermarkets Specialty shops
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True or false: Currently, online retail sales are growing at a pace of about 4% a year.
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What are two examples of "soft goods" sold by mass-merchandisers?Multiple select question. Automobiles Groceries Housewares
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A company reviews stockturn rate when it wants to know Blank______.Multiple choice question. how often a single customer buys
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How do supermarkets cut costs?Multiple choice question. They carry limited product lines They require customers to serve
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Why are stores such as Toys R Us and IKEA known as category killers?Multiple choice question. Their focus on certain products
1. 1 answer
2. 15 views
The mass-merchandising concept is based on the idea that Blank______.Multiple choice question. high prices narrow the customer
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2. 16 views
What are two characteristics associated with warehouse clubs?Multiple select question. Competitive prices Smaller-size stores
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Jenna likes to shop at Macy's because it is a big store that has a shoe department, home decor department, women's and men's
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Meijer is a store combining a supermarket and a department store. Each store is an expansive retail facility carrying a wide
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A type of limited-line store that offers one type of product is known as which type of retailer?Multiple choice question.
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What is the name for retailers, such as Target and Walmart, that offer stores with several departments but little customer
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What name was given to retailers who stocked a wide range of products and were the main retailers in the U.S. about 150 years
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A supermarket is a large store that specializes in selling Blank______.Multiple choice question. components services specialty
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Large retail stores that sell more than $5 million annually account for almost Blank______ of all retail sales in the United
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Which type of retailers offer low prices to sell large quantities of goods quickly?Multiple choice question. Mass-merchandisers
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Which of the following types of retailers typically has the highest level of product assortment?Multiple choice question.
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True or false: Department stores are usually strong in customer services.
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In the United States, Blank______ of all retail operations are classified as small.Multiple choice question. 85% 55% 35% 15%
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Anna's Antique Emporium is a small business that sells only mid-century antique furniture. Which type of store is this?Multiple
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Dunkin' Donuts is an example of a Blank______.Multiple choice question. cooperative wholesaler franchise operation corporate
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Why did general stores decline after the U.S. Civil War?Multiple choice question. They sold to a very specific type of target
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What is the name for a company that owns and operates multiple stores?Multiple choice question. A consumer chain A general store
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What is the status of smaller retail stores in the United States?Multiple choice question. They account for most of the
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2. 13 views
Jake's pastry shop sells baked goods and coffee to customers. What process is the company engaged in during these activities?Mul
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The failure rate for small retailers in the United States is Blank______.Multiple choice question. high low
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2. 10 views

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