Questions and answers by

Coco

Questions (1,046)

Which of the following will not cause the consumption schedule to shift?Multiple Choice a sharp increase in the amount of wealth
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Dissaving meansMultiple Choice the same thing as disinvesting. that households are spending more than their current incomes.
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The size of the MPC is assumed to beMultiple Choice less than zero. greater than one. greater than zero but less than one. two
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Refer to the figure. The consumption schedule indicates thatMultiple Choice consumers will maximize their satisfaction where the
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The consumption schedule shows
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The most important determinant of consumption and saving is the
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Suppose the following list of events describes all of the economic activity resulting from an increase in government spending.
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If the MPC is cut in half (falls by 50%), the multiplier and the total change in aggregate income and planned spendingmultiple
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If MPC = 0.8 and Autonomous Expenditures rise by $10,000, the total change in aggregate income and planned spending is
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The nominal interest rate minus the rate of inflation equals what?
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A business is deciding whether or not to invest in new equipment. The new equipment costs $10,000, annual income from the use of
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The inverse relationship between interest rates and quantity of investment conforms to Blank______.Multiple choice question.
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Real interest rates are rates adjusted for what
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The owner of a manufacturing company is considering whether or not to invest in a new sanding machine that costs $1,000. Net
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In general, businesses purchase Blank______ only if they expect them to be profitable.
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The marginal benefit of investment is the Blank__
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Expected profits and interest rates are the two basic determinants of spending.
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Comparing the expected rate of return to the real interest rate in deciding whether or not invest is the same as comparing the
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Expected profits and interest rates are the two basic determinants of what
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Due to long-term decisions and non-income determinants working in opposite directions, which of the following are relatively
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The fraction of any change in income not consumed is, by definition, the to . This explains why the marginal propensity to
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What is the primary factor that determines the amounts that households will consume and save?Multiple choice question. Interest
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The MPC plus the MPS equals Blank______.Multiple choice question. 0.5 1.5 one two
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Marginal propensity to consume is the slope of what schedule?Multiple choice question. Average propensity to consume Consumption
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What is the economic term for "extra" or "a change in" ?Multiple choice question. Additional Average Next Marginal
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The slope of the savings schedule is the (one word) propensity to save.
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The marginal propensity to save is equal to a change in divided by a change in income. (Enter one word in the blank.)
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________Blank data includes information collected from national TV ratings, mystery shopper experiences, and neuromarketing
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Instead of using survey information, Martha decides she would rather use ________Blank to find hidden information within her
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________Blank data, or the facts and figures that have already been collected about Coffee Collective prior to the research at
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Assume Carmex used both the poll and the contest on Facebook in an attempt to increase "engagement" and "likes" on the Carmex
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Carmex uses retailer checkout scanner data to determine which formulations of Carmex are most popular. This type of primary data
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If Carmex sent an email survey to each email address registered through its Facebook page to determine what the demographic
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Carmex uses key Facebook metrics such as "likes" and "engagement" to keep up with the size and activity of Carmex's Facebook
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Carmex's first efforts in marketing research had the research objective of figuring out who it was as a company and what the
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Marketing Research ApproachThis activity is important because the marketing research approach provides firms with a systematic
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In order to understand consumer purchasing patterns for Lay's chips, Frito-Lay market researchers are likely to use
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The scanner data collected by Frito-Lay is a form of ________Blank data.Multiple Choice primary external primary internal
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A specific research objective from the information obtained in the small groups is toMultiple Choice provide more general
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The research and development team will gather important information by first using ________Blank data.Multiple Choice secondary
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Frito-Lay's first research objective was toMultiple Choice increase promotional spending on Lay's. understand why Lay's potato
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Multiple Choice QuestionBlank______ for forecasting relies on the assumption that underlying relationships in the past will
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Question ModeMultiple Choice Question Which of the following sales forecasting technique is used in a survey of buyers'
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Multiple Choice QuestionA lost-horse forecast is what type of sales forecasting technique? Multiple choice question. judgments
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Multiple Choice QuestionThe total sales of a product that a firm expects to sell during a specified time period under specified
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Multiple Choice QuestionA linear trend extrapolation is what type of sales forecasting technique? Multiple choice question.
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Multiple Choice QuestionWhen the marketing manager at Tony's Pizza decided to target households with children ages 6 to 12 to
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Multiple Choice QuestionBecause sales people are in frequent contact with customers and are likely to understand their likes and
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Multiple Choice QuestionMonitoring how marketing decisions turn out is part of which step of the marketing research approach?
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Multiple Choice QuestionStarting with the last known value of the item being forecast, listing the factors that could affect the
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Multiple Choice QuestionAnalyzing data and presenting the findings are the two parts of which step in the marketing research
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Multiple Select QuestionSelect all that apply What are the three main sales forecasting techniques? Multiple select question.
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Multiple Choice QuestionCreation of a social media campaign for a new video game that will appeal to 12- to 16-year-olds is best
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Multiple Choice QuestionEvaluating the results of a market research includes Blank______. Multiple choice question. evaluating
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Multiple Select QuestionSelect all that apply Which of the following are desirable to have when delivering marketing research
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Multiple Select QuestionSelect all that apply Which two of the following should be systematically analyzed when you evaluate the
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QuestionCreation of a social media campaign for a new video game that will appeal to 12- to 16-year-olds is best described as
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Multiple Choice QuestionWhat is the main advantage of primary data compared to secondary? Multiple choice question. saves time
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Multiple Choice QuestionWhich statement completes Mark Twain's observation about data? "Data is like garbage... Blank______."
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Fill in the Blank QuestionFill in the blank question. When a researcher needs information that is very specific to the problem
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Multiple Select QuestionSelect all that apply Data and information are of no use to the marketing researcher until which two of
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Fill in the Blank QuestionFill in the blank question. Refinements in data mining and data analytics now permit marketers to
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Multiple Choice QuestionAn intelligent enterprise uses Blank______ to answer marketing questions, which leads to effective
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Multiple Choice QuestionWhat is the main advantage of primary data compared to secondary? Multiple choice question. offers a
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Multiple Choice QuestionData mining is the extraction of hidden information from large databases to find statistical links
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Fill in the Blank QuestionFill in the blank question. A analysis is the use of a database to test hypothetical changes to
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Fill in the Blank QuestionFill in the blank question. A(n) enterprise is one whose marketing managers use data, technology, and
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Multiple Choice QuestionBlank______ is the extraction of hidden predictive information from large databases to find statistical
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Multiple Choice QuestionBlank______ includes all of the computing resources that collect, store, and analyze data. Multiple
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Multiple Choice QuestionQuerying one's database with "what if" questions to determine how a hypothetical change might affect
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How did Frida Kahlo's artwork "The Two Fridas" challenge traditional representations of Mexican culture and identity?
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Multiple Choice QuestionModern marketing research uses Blank______ which requires analysis with sophisticated technologies to
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Multiple Choice QuestionApache's Hadoop and Google's Bigtable are useful tools that allow data scientists to more clearly
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Multiple Choice QuestionWhen firms collect customer information and sales history, they store it in a data Blank______ where it
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Multiple Choice QuestionOffering a product in a small geographic area to help evaluate potential marketing action is known as
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Multiple Choice QuestionAn intelligent enterprise uses Blank______ to answer marketing questions, which leads to effective
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Multiple Select QuestionSelect all that apply What are characteristics of an experiment in research? Multiple select question.
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In marketing research, a(n) involves obtaining data by manipulating factors under tightly controlled conditions to test cause
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Multiple Select QuestionSelect all that apply Information technology includes the computing resources to do which of these with
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Multiple Choice QuestionWhen two people answer "often" to a survey question but their "often" means different things, then this
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Multiple Choice QuestionModern marketing research uses Blank______ which requires analysis with sophisticated technologies to
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Multiple Choice QuestionThe disadvantage of Blank______ as a marketing research method is that new members must be continually
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Multiple Choice QuestionA manufacturer of vegan burgers has a strong following in the Pacific Northwest. The company is thinking
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Multiple Choice QuestionOffering a product in a small geographic area to help evaluate potential marketing action is known as
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Multiple Choice QuestionA(n) Blank______ is a sample of consumers or stores from which researchers take a series of measurements
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Multiple Choice QuestionIn marketing research, an experiment is designed to test Blank______. Multiple choice question. cause
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Multiple Choice QuestionCompanies like Frito-Lay have used Facebook or other forms of social media because they Blank______.
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Multiple Choice QuestionWhat is the best example of an ambiguous survey question? Multiple choice question. How much would you
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Multiple Choice QuestionWhat is a disadvantage of using panels for marketing research? Multiple choice question. They evaluate a
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Multiple Choice QuestionShould researchers collect personal or household characteristics on a survey? Multiple choice question.
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Multiple Select QuestionSelect all that apply Which two are characteristics of a dichotomous question on a questionnaire?
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Multiple Select QuestionSelect all that apply Which two are characteristics of a dichotomous question on a questionnaire?
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Multiple Choice QuestionMarket researchers may use panels for their research because Blank______. Multiple choice question. they
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Multiple Select QuestionSelect all that apply What are two characteristics of open-ended questions? Multiple select question.
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Multiple Choice QuestionMarketing researchers are interested in social networks and other consumer-generated online content
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Multiple Choice QuestionWhen two people answer "often" to a survey question but their "often" means different things, then this
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Multiple Select QuestionSelect all that apply Which of the following are essential in the design of all research using
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highly-recommended onsen near Tokyo open year-round suitable for families with young children
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Multiple Choice QuestionWhat is the result of researchers who collect personal or household characteristics on a survey?
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Multiple Select QuestionSelect all that apply What are the two primary advantages of online surveys? Multiple select question.
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