Questions and answers by

Coco

Questions (1,046)

The typical relationship between price and demand is shown as Blank______.Multiple choice question. a downward-sloping demand
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Hewlett-Packard introduced computers for its corporate buyers that were priced below those of competitors, using a Blank______
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Which of the following does not cause a shift in the demand curve?Multiple choice question. a change in the price or
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A demand curve enables a firm to examine prices Blank______.Multiple choice question. relative to its profits relative to the
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Movement along a demand curve occurs because of a change in Blank______.Multiple choice question. macroenvironmental factors a
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When an organization deliberately prices a product above the prices set for competing products, to entice those customers for
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Multiple Select QuestionSelect all that apply What are the three factors that influence demand for a product? Multiple select
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Which of the following would probably be an example of loss-leader pricing?Multiple choice question. using a "no haggle" sales
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The slope of the demand curve shows that Blank______.Multiple choice question. as price increases, demand stays constant as
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The purpose of using low prices in a loss-leader pricing strategy is to Blank______.Multiple choice question. drive heavy sales
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Manufacturers and retailers that offer private brands (store brands) of products deliberately price these products about 8 to 10
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A demand curve is derived by measuring how many units of a product are sold at various Blank______.Multiple choice question.
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If an organization sets prices similar to those of major competitors, it is using Blank______ pricing.Multiple choice question.
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Rolex takes pride in emphasizing that it makes one of the most expensive watches you can buy, which is an example of
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For which of the following products would a marketing manager be most likely to consider loss-leader pricing?Multiple choice
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Basic subscriptions for Hulu and Netflix are priced within a few dollars of each other, and these companies must determine how
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Loss-leader pricing entails Blank______.Multiple choice question. summing total units costs and adding a fixed percentage or fee
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For some products where tradition, a standardized channel of distribution, or other competitive factors dictate the price,
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Hewlett-Packard introduced computers for its corporate buyers that were priced below those of competitors, using a Blank______
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When using competition-oriented pricing approaches, price setters stress Blank______.Multiple choice question. a balance of
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Cosmetics companies like Revlon often establish the going market price for products in the minds of their competitors. Revlon
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If firms set prices with specific consideration of firms challenging them directly for customers, they have adopted a
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When an organization deliberately prices a product above the prices set for competing products, to entice those customers for
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Percentage-of-cost pricing, and fixed-fee pricing are two forms of what pricing approach?Multiple choice question. price lining
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Hershey changes the amount of chocolate in its candy bars depending on the price of raw chocolate rather than changing the price
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Return-on-investment pricing is when Blank______ is based on the company's target ROI.Multiple choice question. product cost
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Customary pricing entails Blank______.Multiple choice question. summing total units costs and adding a fixed percentage or fee
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Fill in the Blank QuestionFill in the blank question. If a company wants its profit to be a specific percentage of the final
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Multiple Choice QuestionBlank______-oriented approaches to pricing set the price to reflect the way the marketer wants consumers
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When a firm has a particular profit goal in the form of a specific dollar amount as its overriding concern, it is likely to
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Organizations choosing competitor-oriented approaches to set prices might use which two pricing strategies?Multiple select
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Which two are profit-oriented approaches to setting a price?Multiple select question. target return pricing customary pricing
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What are the two common forms of cost-plus pricing?Multiple select question. fixed-fee standard markup target profit
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Target return-on-investment pricing is often used by Blank______.Multiple choice question. nonprofits small grocery stores
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Adding a fixed percentage or fixed fee to the total costs for a product is known as Blank______ pricing.Multiple choice
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What is the focus of target return-on-sales pricing?Multiple choice question. a specific percentage of market share a specific
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When a lawyer and her client agree on a fixed fee based on expected costs plus a profit for the law firm, rather than billing on
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What is the focus of target profit pricing?Multiple choice question. a specific percentage of sales volume a specific return on
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Standard markup pricing entails Blank______.Multiple choice question. setting a price at a certain level based on factors like
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By focusing on target profit pricing or target return pricing, a firm is using a Blank______ pricing approach.Multiple choice
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A firm is using Blank______ pricing when it prices its software at $499, hoping that consumers perceive the price as "something
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Percentage-of-cost pricing, and fixed-fee pricing are two forms of what pricing approach?Multiple choice question. cost-plus
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Because grocery stores have so many products that it is impossible to estimate demand for each, they tend use which pricing
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Cost-plus pricing entails Blank______.Multiple choice question. reducing prices in a systematic way over time based on the
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Pricing approaches that consider the production and marketing costs and then add enough to cover direct expenses, overhead, and
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Which of the following industries is most likely to use cost-plus pricing for its products?Multiple choice question. automobile
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A retailer sells charcoal and lighter fluid together for one price that is lower than if the products were bought separately.
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Fill in the Blank QuestionFill in the blank question. markup pricing entails adding a fixed percentage to the cost of all items
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Bundle pricing refers to Blank______.Multiple choice question. setting different prices for products and services in real time
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Odd-even pricing is used to Blank______, although overuse of this approach may mute its effect.Multiple choice question.
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Grocery stores use standard markup pricing because Blank______.Multiple choice question. they have so many products that it is
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Demand-oriented pricing approaches weigh which factors most heavily?Multiple choice question. expected supply of the product at
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Cost-oriented approaches to pricing consider which three things in the setting of a product's price?Multiple select question.
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In Blank______ pricing, an organization sets a price a few dollars or cents under an even number, such as at $3.99.Multiple
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When Swiss watchmaker TAG Heuer increased the average price of its watches from $250 to $1,000, its sales volume jumped
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Which of the following is a characteristic of bundle pricing?Multiple choice question. Overuse of this approach has diluted its
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Marketers who use Blank______ to signal the quality of an item, must be careful not to drop the price of the product below the
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A firm is using Blank______ pricing when it prices its software at $499, hoping that consumers perceive the price as "something
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Which of the following are benefits of a penetration pricing strategy?Multiple select question. Gaining market share Decreasing
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Sears offers a Craftsman radial saw for $499.99 rather than $500, using a(n) Blank______ pricing approach.Multiple choice
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In penetration pricing, the initial price of the product is set Blank______.Multiple choice question. equal to what similar
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Rolls-Royce cars, Chanel perfume, and Tiffany jewelry would most likely benefit from which type of pricing?Multiple choice
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Organizations can be most effective using skimming pricing under which two conditions?Multiple select question. The customer
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What is a marketer most likely trying to convey about a product if it is priced using prestige pricing?Multiple choice question.
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How does a skimming pricing strategy approach price setting?Multiple choice question. Different prices are charged in an effort
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The ability to attract price sensitive customers and discourage competitors from entering a market make which pricing strategy
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Penetration, price lining, and bundle pricing are all types of which of the following pricing approaches?Multiple choice
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Demand-oriented pricing approaches weigh which factors most heavily?Multiple choice question. costs to produce the product
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Organizations using Blank______ pricing set the initial price low for the introduction of the new product to appeal immediately
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A seasoned marketing manager will use the pricing approaches by Blank______.Multiple choice question. considering several
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For Blank______ pricing to be effective, there must be sufficient customers willing to buy the product at the high initial
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Profit = (Blank______ x quantity sold) - (fixed cost + variable cost)Multiple choice question. volume demand unit price total
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When a new product appeals to those segments of consumers who are willing to pay a high initial price to have an innovation
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Matching QuestionMatch the following pricing approaches with the focal points of its strategy. Drag and drop application.
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Which is an example of a demand-oriented approach to setting an approximate price?Multiple choice question. experience curve
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Common approaches to pricing are oriented around which four elements?Multiple select question. production cost profit
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Fill in the Blank QuestionFill in the blank question. -oriented approaches to pricing regard expected customer tastes and
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Because it influences both total revenue and total cost, Blank______ decisions are one of the most important decisions marketing
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The best way to approach setting an approximate price level is to Blank______.Multiple choice question. consider only one
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Price is the one element in the marketing mix that Blank______.Multiple choice question. is the least important generates the
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According to the profit equation, profit is Blank______.Multiple choice question. unit price times quantity sold total cost
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Matching QuestionMatch the following pricing approaches with the correct example. Drag and drop application. cost-oriented
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The most likely way the public debt burdens future generations, if at all, is byMultiple Choice reducing the current level of
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The largest proportion of the U.S. public debt is held byMultiple Choice the U.S. public (individuals, businesses, financial
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Suppose the federal government had budget deficits of $40 billion in year 1 and $50 billion in year 2 but had budget surpluses
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The U.S. public debtMultiple Choice refers to the debts of all units of government—federal, state, and local. consists of the
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The operational lag isMultiple Choice the delay between the time fiscal action is ordered and the time that it actually begins
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Which of the following fiscal policy actions is most likely to increase aggregate supply?Multiple Choice an increase in personal
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The crowding-out effect of expansionary fiscal policy suggests thatMultiple Choice tax increases are paid primarily out of
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The political business cycle refers to the possibility thatMultiple Choice incumbent politicians will be re-elected regardless
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One advantage of automatic fiscal policy over discretionary fiscal policy is that automatic fiscal policyMultiple Choice makes
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Automatic stabilizers smooth fluctuations in the economy because they produce changes in the government's budget thatMultiple
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Due to automatic stabilizers, when the nation's total income rises, government transfer spendingMultiple Choice increases and
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The amount by which government expenditures exceed revenues during a particular year is theMultiple Choice public debt. budget
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When the economy is at full employment,Multiple Choice one cannot generalize in comparing the actual and the cyclically-adjusted
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Suppose the government purposely changes the economy's cyclically-adjusted budget from a deficit of 3 percent of real GDP to a
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When current government expenditures exceed current tax revenues and the economy is achieving full employment,Multiple Choice
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The cyclically-adjusted budget tells usMultiple Choice that in a full-employment economy, the federal budget should be in
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The effect of expansionary fiscal policy is shown as aMultiple Choice rightward shift in the economy's aggregate demand curve.
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An appropriate fiscal policy for severe demand-pull inflation isMultiple Choice an increase in government spending. depreciation
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