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When suppliers want to see their products displayed prominently on store shelves, they offer retailers Blank______ allowances.Mu
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A reduction in the price of a product is called a Blank______.Multiple choice question. voucher discount rebate coupon
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Price structures are most often built around which one of the following?Multiple choice question. An analysis of demographics A
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To encourage firms in the distribution channel to promote a supplier's products locally, price reductions called Blank______
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Which pricing strategy is used in mature markets with similar competitors?Multiple choice question. differentiating from the
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Discounts that are offered to business customers, final consumers, or channel members in exchange for doing something or
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Temporarily cutting a product's price in order to hasten new products into a market is known as Blank______.Multiple choice
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Which of the following situations are likely to involve bargaining between the buyer and seller to determine pricing?Multiple
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When buyers give up some marketing function or provide the function themselves in exchange for a reduced list price, they
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Selling to the whole market at Blank______ is known as penetration pricing.Multiple choice question. several times in a year one
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The prices that customers are typically charged for products are known as Blank______ list prices.Multiple choice question.
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Firms that sell their products at a high price before lowering them for more price-sensitive customers are engaging in a ----
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What is true about pricing in competitive, mature markets?Multiple choice question. Raising prices above the competition's
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Organizations have moved increasingly to flexible-price policies with the advent of Blank______.Multiple choice question. big
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Unlike penetration pricing, introductory price dealing is Blank______.Multiple choice question. traditional temporary profitable
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Price-cutting can lead to Blank______.Multiple choice question. fewer salespersons increased salespersons increased profits
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Which of the following statements are true about flexible pricing determined by salespeople?Multiple select question.
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When firms expect strong Blank______ soon after a product is launched, they are wise to employ penetration pricing.Multiple
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The "surge pricing" model used by Uber is an example of Blank______ pricing.Multiple choice question. flexible stable one-price
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While a skimming price policy involves first trying to sell when prices are at or near their peak, firms will subsequently aim
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Which of the following would have a direct impact on dynamic pricing? (Check all that apply.)Multiple select question. Consumer
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When firms offer variable pricing for the same quantities of the same product to different customers, they are said to have a
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Firms must be careful because for each dollar of a price cut, that also means one dollar less in Blank______.Multiple choice
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Using Exhibit 17-4, which of the following pricing objectives are profit oriented? (Check all that apply.)Multiple select
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Which of the following situations are likely to involve bargaining between the buyer and seller to determine pricing?Multiple
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2. 10 views
When firms set a single price for all customers, regardless of how much they buy or under what conditions they make their
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2. 7 views
What occurs in a "surge pricing" model in the service industry?Multiple choice question. When demand for a service increases,
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2. 8 views
Administered prices are set by Blank______.Multiple choice question. buyers firms a bidding process the market
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Firms that adjust prices rapidly as a result of changing demand and conditions are engaging in Blank______ pricing.Multiple
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Another term for status quo objectives is Blank______ objectives.Multiple choice question. look-before-you-price-leap
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As part of a flexible-pricing policy, which of the following remain the same even as prices shift? (Check all that apply.)Multip
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Managers who pursue sales growth rather than focusing on maximizing profits believe sales lead to Blank______.Multiple choice
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Based on Exhibit 17-4, which of the following pricing objectives are sales oriented? (Check all that apply.)Multiple select
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What two policies do marketing managers typically choose between when deciding how to price their goods? (Check all that apply.)
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The amount of money it costs to obtain some good, service, or other valuable thing is known as the Blank______.Multiple choice
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Companies can use software to Blank______ and manage social media.Multiple choice question. disable create amplify monitor
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Which of the following is a positive feature of a social media platform for marketing strategy?Multiple choice question.
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Which of the following is a common promotional objective for social media?Multiple choice question. Comparing costs of similar
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Which two of the following practices are considered unethical? (Check all that apply.)Multiple select question. The manager of a
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A Facebook-like site called VK is very popular with Blank______ speakers.Multiple choice question. Spanish Russian French
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Hootsuite is an example of a software program that helps companies Blank______.Multiple choice question. send e-mail invoices to
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What is an example of one-to-many communication?Multiple choice question. A company Twitter account A chat room sponsored by a
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Which of the following is a negative feature of a social media platform for marketing strategy?Multiple choice question.
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Which two of the following social media platforms are more popular with those 30-49 as compared to those 18-29?Multiple select
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Which two of the following are the primary promotional objectives for social media?Multiple select question. Growing brand
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A company wants to share a white paper with potential clients and others in their industry. The company is most likely to post
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Carl is the inventor of a kitchen gadget that is sold online. Which two of the following are ethical for Carl to post? (Check
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In Blank______, more than 500 million members use the social media site QZone.Multiple choice question. China Mexico France
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In-the-moment reactions get some ---- media posts more attention.
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What is an example of many-to-many communication?Multiple choice question. An advertisement in a popular business magazine A
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Which two social media platforms are used primarily by those under the age of 30?Multiple select question. Facebook Pinterest
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A company that makes cereal creates a Facebook page to advertise its newest product. This is an example of Blank______ media.Mul
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A company wants to send a short promotional message to its customers. It is most likely to use Blank______.Multiple choice
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The term "social media" refers to websites or software applications that Blank______.Multiple choice question. stream live media
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Which two of the following practices are considered unethical? (Check all that apply.)Multiple select question. The manager for
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One difference between traditional and social media advertising is that social media allows advertisers to Blank______.Multiple
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Most major retailers find that customer reviews Blank______.Multiple choice question. state negative opinions distract shoppers
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What is an example of one-to-many communication?Multiple choice question. An advertisement in the New York Times A brand’s
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A program that rewards customers for recommending a company to their friends is called a Blank______ program.Multiple choice
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A company that makes mobile phones runs a sponsored message on Facebook. This is an example of Blank______ media.Multiple choice
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What is an opinion leader?Multiple choice question. A person who is paid to write reviews of products The person who decides to
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True or false: Advertisements in a trade publication are an example of social media.
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Why do companies care about customer-to-customer communication? (Check all that apply.)Multiple select question. Customers are
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Carl is the inventor of a kitchen gadget that is sold online. Which two of the following are ethical for Carl to post? (Check
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A copy of assembly instructions that a retailer provides on its website would most likely be found on a Blank______ page.Multipl
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Customer reviews influence consumers because they are Blank______.Multiple choice question. seen as objective written by
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Why must bloggers disclose their relationships with companies whose products they endorse?Multiple choice question. To
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Company referral programs are designed to Blank______.Multiple choice question. bring in new customers through word-of-mouth
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Select all the choices that are examples of unethical dark patterns on owned media.Multiple select question. stating that only a
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True or false: An opinion leader is typically trusted by consumers.
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The Harley Owners Group (HOG) is an example of a Blank______.Multiple choice question. branded app case study company blog brand
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The most important aspect of customer-to-customer communication is Blank______.Multiple choice question. trust humor peer
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Which of the following statements are true about branded apps? (Check all that apply.)Multiple select question. Branded apps are
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A retailer's web page that is used to drive desire and action for making a purchase is called a(n) Blank______ page.Multiple
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A blogger must provide full disclosure Blank______.Multiple choice question. on his or her education and training as a
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True or false: A landing page is designed to keep customers moving through the purchase process.
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Unethical features on a website that can be used to deceive customers are called:Multiple choice question. first-party cookies
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Which of the following best describes the purpose of a white paper?Multiple choice question. To request feedback about a
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A brand community is a Blank______.Multiple choice question. relationship between a company and the media place where customers
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When Marcus asked his friend Thomas if he could recommend a plumber, Thomas said, "Yes, I use Sink-is-Clear. They are always
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Companies use branded apps to Blank______.Multiple choice question. generate fees from mobile service providers create a
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Based on the information in Exhibit 16-4, having low trust of consumers is a challenge particularly associated with Blank______
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A copy of assembly instructions that a retailer provides on its website would most likely be found on a Blank______ page.Multipl
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Pass-along occurs when a consumer Blank______.Multiple choice question. walks by a product in a store without looking at it
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A landing page is a page that customers reach after Blank______.Multiple choice question. making an online purchase watching a
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Marketing managers often use Blank______ to ensure that their websites appear near the top of online search results.Multiple
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A hobby-store chain wants to show consumers that it is a trusted authority on crafting. Of the following, which would be the
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Maria has been asked to generate publicity for the new Baby Don't Cry doll her company is introducing for the holiday season.
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What is one way that companies build trust?Multiple choice question. Offering frequent discounts Charging for product
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One result of the increased use of technology when viewing television programming is the Blank______ effectiveness of
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Using Exhibit 16-4 as a reference, which of the following is a challenge associated with earned media?Multiple choice question.
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Field 1: earnedWhich of the following is an example of pass-along?Multiple choice question. A new mom tells her friend who is
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Consumers trust recommendations from people they know, online consumer opinions, and editorial content. These are all forms of
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Search engine optimization is used to Blank______.Multiple choice question. develop a search engine that avoids advertisements.
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Melissa was so upset about the tasteless meal and poor service she received at the restaurant that she went home and posted a
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The use of Blank______ media when generating publicity allows a marketing manager a great deal of versatility with the messaging
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Paid media are messages that Blank______.Multiple choice question. are generated from a public relations event consumers are
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What are two major factors contributing to the decline in advertising effectiveness?Multiple select question. Minimal product
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When a company engages in any unpaid form of nonpersonal presentation of ideas, goods, or services, it is called Blank______.Mul
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Based on Exhibit 16-4, which of the following is a benefit of owned media?Multiple choice question. It allows for very little
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2. 13 views

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