To appeal to her audience’s ethos, Zan should tell a story about a family living in a shelter because their business didn’t get any PPP funds. This approach taps into the ethical appeal by humanizing the effects of the PPP and demonstrating the real-world impact of financial decisions, thereby fostering an emotional connection with the audience.
Zan is a financial reporter who is writing about the Paycheck Protection Program (PPP). If she wants to appeal to her audience’s ethos, what should she do?
(1 point)
Responses
show them a chart of all the PPP money given out in 2020
show them a chart of all the PPP money given out in 2020
tell them they won’t get any funds if they don’t apply for PPP by the next day
tell them they won’t get any funds if they don’t apply for PPP by the next day
tell a story about a family living in a shelter because their business didn’t get any PPP funds
tell a story about a family living in a shelter because their business didn’t get any PPP funds
interview three government experts on PPP to give their advice
1 answer
1 answer