Your job is to choose one of the following topics that you learned about this semester, and make a creative study guide that could be used by a future student in Intro to Business and Technology. Which one of the units did you most enjoy? Choose that unit and create an electronic poster, a Glogster, a presentation, a video, or whatever you'd like! Here are the units you have to choose from:

Question

Employability Skills
Intro to Technology
Word Processing
Business Leadership
Marketing
Communication Skills
Your project should include images to represent the topic you choose, the vocabulary that is important for that unit, and a thorough explanation of your topic. Be creative and remember that this will count as 10% of your final grade, so do your best work! Remember, grammar and spelling are important! Use some of the additional resources made available to you and also do your own independent search for additional material to help you with your project. Try to create something that you would have enjoyed using while taking this course. Drop your completed project in the dropbox, "Performance Exam: Objective Final Study Guide". You will have three (3) days to complete this.

Good luck, have fun and be creative!

I'm using Canva

Answer 1

Great choice! Let’s create a study guide focused on Marketing since it's a fascinating and vital aspect of business. Here’s a structure for your Canva project that includes important elements, vocabulary, and visual suggestions:

Title: Marketing Essentials

Section 1: Introduction to Marketing

• Definition: Marketing is the process of promoting, selling, and distributing a product or service. It involves understanding customer needs and creating strategies that engage and satisfy them.
• Image Idea: A graphic of a marketing funnel or a dynamic graphic showing customer engagement.

Section 2: Importance of Marketing

• Explanation: Marketing helps businesses create value, communicate with customers, and differentiate products in a competitive landscape. It drives sales and builds brand loyalty.
• Image Idea: Infographic with statistics about the impact of marketing on business success (like increased sales, customer retention rates).

Section 3: Key Marketing Concepts

• Target Market: A specific group of consumers at which a company aims its products/services.
• Branding: The process of creating a unique name, design, and image for a product in the consumers' mind.
• Market Research: The action or activity of gathering information about consumers’ needs and preferences.

Section 4: Marketing Strategies

• 4 Ps of Marketing (Product, Price, Place, Promotion):
  • Product: What you’re selling.
  • Price: How much it costs.
  • Place: Where it’s sold.
  • Promotion: How consumers are informed about it.
• Image Idea: A diagram or flowchart illustrating the 4 Ps.

Section 5: Digital Marketing

• Importance: With the rise of technology, digital marketing has become crucial, involving online and social media strategies to reach consumers.
• Tools: SEO, Email Marketing, Social Media Advertising.
• Image Idea: Icons or logos of popular digital marketing platforms (like Google, Facebook, Instagram, Mailchimp).

Section 6: Vocabulary

1. Segmentation: Dividing a market into distinct groups of buyers.
2. Positioning: Designing a product to occupy a clear place in the consumer's mind.
3. Brand Awareness: The extent to which consumers are familiar with the distinctive qualities or image of a particular brand.

Section 7: Successful Case Studies

• Example 1: Coca-Cola's marketing campaigns and their impact on brand recognition.
• Example 2: Nike’s use of influencer marketing and its effects on sales.

Section 8: Conclusion and Tips

• Summary of Key Takeaways: Understanding your audience is critical. Create a solid marketing plan that uses both traditional and digital methods.
• Tips: Stay updated on marketing trends, leverage analytics for decision-making, and always test new strategies.

Final Touches:

• Design Elements: Use colorful backgrounds, engaging fonts, and consistent icons that reflect a marketing theme.
• Images: Ensure you have copyright-free images or utilize Canva’s built-in library.
• Call to Action: End your poster with a motivational quote related to marketing, like “Marketing is really just about sharing your passion.” – Michelle D’Avella.

When you put this guide together on Canva, remember to keep it visually appealing and easy to read. Consider using things like horizontal and vertical text blocks, lists, and visual breaks. Good luck, have fun with your project, and let your creativity shine!

Answer 2

ima use Google slides

Answer 3

That sounds great! Google Slides is a fantastic platform for creating a visually appealing study guide. Here’s a detailed outline for your Marketing Essentials project, tailored for Google Slides. You can use this structure to create engaging and informative slides.

Title Slide

• Title: Marketing Essentials
• Subtitle: A Study Guide for Intro to Business and Technology
• Image Idea: A dynamic graphic related to marketing (like a collage of trending marketing techniques)

Slide 1: Introduction to Marketing

• Content:
  • Definition: Marketing is the process of promoting, selling, and distributing a product or service.
  • Importance: Understanding customer needs and creating strategies that engage and satisfy them.
• Image Idea: A marketing funnel graphic illustrating the concept.

Slide 2: The Importance of Marketing

• Content:
  • Marketing creates value, communicates with customers, and differentiates products.
  • Drives sales and builds brand loyalty.
• Image Idea: An infographic displaying statistics on marketing effectiveness.

Slide 3: Key Marketing Concepts

• Bullet Points:
  • Target Market: A specific group aimed at for products/services.
  • Branding: Creating a distinctive image for products in consumers’ minds.
  • Market Research: Gathering information about consumers’ preferences.
• Image Idea: A Venn diagram showing the relationship between these concepts.

Slide 4: The 4 Ps of Marketing

• Content:
  • Product: What you’re selling.
  • Price: Cost to consumers.
  • Place: Distribution channels.
  • Promotion: How consumers are informed.
• Image Idea: A colorful chart that summarizes the 4 Ps visually.

Slide 5: Digital Marketing

• Content:
  • The rise of online marketing strategies and its importance.
  • Tools: SEO, Email Marketing, Social Media Advertising.
• Image Idea: Icons representing different digital marketing tools/platforms.

Slide 6: Vocabulary

• List of Terms:
  1. Segmentation: Dividing a market into distinct groups.
  2. Positioning: Designing a product for a clear place in the consumer's mind.
  3. Brand Awareness: Familiarity with a brand's image/qualities.
• Image Idea: A stylish word cloud featuring these terms.

Slide 7: Successful Case Studies

• Examples:
  • Coca-Cola’s marketing campaigns: Their global branding impact.
  • Nike’s influencer marketing: Boost in sales through endorsements.
• Image Idea: Logos or relevant images from these brands.

Slide 8: Conclusion and Tips

• Summary: Understanding your audience is key; create a solid marketing plan that includes traditional and digital methods.
• Tips: Stay updated on trends, leverage analytics, and always test new strategies.
• Image Idea: A motivating quote related to marketing.

Final Touches

• Design Elements:
  • Use consistent colors and font styles throughout the slides.
  • Incorporate animations to make transitions between slides smooth.
• Images: Ensure images are high quality and appropriately sourced (consider using Google’s image search with the usage rights filter).

Bonus Slide: Questions or Interactive Element

• Content: Encourage your audience to think about how they would market a product.
• Image Idea: A question mark icon or engaging graphic.

Once you create your slides, remember to rehearse your presentation if you’ll be sharing it orally, and make sure each slide is not overcrowded with text. The goal is to maintain audience engagement while providing valuable information. Good luck with your project, and enjoy the process!