The statement “don’t be evil” would most likely be included in the executive summary of a business plan. The executive summary provides an overview of the business, its mission, and its values, making it an appropriate place to highlight a guiding principle or philosophy that reflects the company's identity and ethical stance.
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Your high-tech search firm sums up its identity with three words: “don’t be evil.” In what part of a business plan would you most likely include this statement?
business description
market analysis
executive summary
request for funding
1 answer