You just found out that you are in charge of a new marketing campaign at your company. This year, your main goal is to improve your company’s website ranking on Google search results without using any paid advertising. What marketing strategy should you use to get this done?

(1 point)
Responses

social media marketing

social media marketing

search engine optimization

search engine optimization

Facebook ads

Facebook ads

Google Data Studio

1 answer

The best marketing strategy to improve your company’s website ranking on Google search results without using any paid advertising is search engine optimization (SEO). SEO involves optimizing various elements of your website, such as content quality, keywords, site structure, and backlinks, to increase organic traffic and improve search engine rankings.