You have been hired as the marketing manager. Research and identify major approaches of how innovations like these are adopted by consumers. Discuss how the marketing strategy for the car needs to rapidly move through these processes. Who or what are the key groups that need to "adopt" the car if it is to sell enough units to be profitable? What are some successful examples of radical innovation that could be used as a model for the car?
3 answers
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I'm a bit confused as to what type of help is available at this site.... is it answers to these very indepth research questions.........
You have been hired as the marketing manager. Research and identify major approaches of how innovations like these are adopted by consumers. Discuss how the marketing strategy for the car needs to rapidly move through these processes. Who or what are the key groups that need to "adopt" the car if it is to sell enough units to be profitable? What are some successful examples of radical innovation that could be used as a model for the car?
1 answer