In marketing a cheap tablet geared towards the needs of high school students, the most relevant demographic variable to consider would be age. High school students typically fall within a specific age range (around 14 to 18 years old), and targeting this demographic ensures that the marketing message resonates with their specific needs, interests, and preferences. Additionally, considering age can help in tailoring features, functionalities, and marketing channels that are more appealing to this group.
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You are marketing a cheap tablet that is especially geared towards the needs of high school students. What demographic variable would you most likely consider in your marketing campaign?
marital status
gender
religion
age
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