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Write a 6 page paper addressing the following topics: Be sure to observe formatting and citations procedures described in APA style. You are required to use a formal research template to respond to questions, and all citations and references are required to be APA format.
1. Explain why someone with a serious medical condition might be concerned about researching his or her condition online, through medical search engines or pharmaceutical sites.
2. What is one technology that could prevent one’s identity from being revealed?
3. How is the opt-in model of informed consent different from opt-out? In which type of model does the consumer retain more control?
4. Name three ways online advertising networks have improved on, or added to, traditional offline marketing techniques.
5. Explain how Web profiling is supposed to benefit both consumers and businesses?
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