1. Scarcity: Diamonds were relatively rare and difficult to mine, making them a coveted and valuable commodity.
2. Marketing Campaigns: De Beers launched successful marketing campaigns in the late 1800s that promoted diamonds as symbols of love, commitment, and prestige, further increasing their value.
3. Industrial Uses: The Industrial Revolution increased the demand for diamonds for industrial purposes, such as cutting and grinding tools, which also contributed to their value.
4. Royal and Aristocratic Patronage: Diamonds were popular among royalty and the aristocracy in the late 1800s, further enhancing their value as symbols of wealth and status.
Why were diamonds so valuable in the late 1800s? Choose all answers that apply.
1 answer