Why was all the conversation generated about Proctor & Gamble's "Share the Load" campaign in India such a marketing win, even if people were complaining about the advertisement?

A. Publicity is never bad for a product.
B. It definitely reduced the sexism in Indian culture.
C. It means that more men were definitely going to do laundry.
D. It sparked conversations about the product and gender roles.

1 answer

D. It sparked conversations about the product and gender roles.