Why might a writer or speaker choose words based on their connotation?

to avoid subjectivity and bias
to encourage objective analysis
to maintain a formal tone
to reveal their personal opinions

1 answer

A writer or speaker might choose words based on their connotation primarily to reveal their personal opinions. Connotation refers to the emotional or cultural associations that words carry beyond their literal meanings. By selecting words with specific connotations, a writer or speaker can subtly influence how their audience perceives a topic, express their attitudes, and convey their feelings or judgments. This choice can shape the overall tone and impact of the message, making it more persuasive or evocative.