Why might a writer or speaker choose words based on their connotation?

Answer 1

A writer or speaker might choose words based on their connotation in order to evoke a specific emotional response or create a certain tone in their audience. By selecting words with positive or negative connotations, they can shape the perception and interpretation of their message. Additionally, connotation can add depth and richness to language, making it more engaging and memorable for the audience. Furthermore, using words with specific connotations can help the writer or speaker to accurately convey their intended meaning or express their personal perspective on a topic.