In the sentence provided, the author utilizes the following types of rhetoric:
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Ethos - This refers to the credibility or ethical appeal of the argument. By citing a study from Fortune, the author establishes credibility and authority on the subject matter.
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Logos - This involves the logical appeal or reasoning behind the argument. The mention of specific words used in performance reviews provides a logical basis for discussing the gender problem in journalism and its relation to leadership perceptions.
Therefore, the correct answers are ethos and logos.