A feature-benefit chart is considered a valuable selling tool to show the features of a product and the related customer benefits. This type of chart helps salespeople effectively communicate how specific features of a product translate into advantages for the customer, which can enhance customer understanding and drive purchasing decisions.
Why is a feature-benefit chart considered a valuable selling tool?
Question 16 options:
To calculate pricing strategies
To display a company's financial performance
To show the features of a product and the related customer benefits
To compare competitors' products
1 answer
1 answer