Why is a feature-benefit chart considered a valuable selling tool?

Question 16 options:

To calculate pricing strategies

To display a company's financial performance

To show the features of a product and the related customer benefits

To compare competitors' products

1 answer

A feature-benefit chart is considered a valuable selling tool to show the features of a product and the related customer benefits. This type of chart helps salespeople effectively communicate how specific features of a product translate into advantages for the customer, which can enhance customer understanding and drive purchasing decisions.

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