Why do you think newspaper publishers use telemarketing to develop a customer base?

Answer 1

http://www.google.com/search?q=newspapers+losing+subscribers&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a

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Answer 2

And...
http://www.google.com/search?q=newspaper+circulation+drops&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a