The stand that Colin Kaepernick took aligned with Nike’s branding primarily because Nike’s brand encourages pushing limits. Kaepernick's protest against racial injustice and police brutality resonated with Nike's image of promoting social causes and challenging norms. The brand has a history of associating itself with athletes who stand for something greater, reflecting a commitment to social activism and motivation to inspire change.
Why did the stand that Colin Kaepernick took align with Nike’s branding?
Responses
Nike’s brand encourages pushing limits.
All professional athletes align with Nike’s brand.
Nike usually chooses controversial athletes to market its products.
Kaepernick was famous for representing Nike before this campaign.
1 answer