The two correct answers that are examples of digital media are:
- virtual reality
- social media and networking sites
Which types of media are examples of digital media? Select the two correct answers.(1 point)
Responses
a daily newspaper
a daily newspaper
advertising on buses and taxis
advertising on buses and taxis
product packaging
product packaging
virtual reality
virtual reality
social media and networking sites
29 answers
Match the shot types with their definitions.(2 points)
Put responses in the correct input to answer the question. Select a response, navigate to the desired input and insert the response. Responses can be selected and inserted using the space bar, enter key, left mouse button or touchpad. Responses can also be moved by dragging with a mouse.
close-up shot
cutaway
jump cut
reaction shot
wide shot
Put responses in the correct input to answer the question. Select a response, navigate to the desired input and insert the response. Responses can be selected and inserted using the space bar, enter key, left mouse button or touchpad. Responses can also be moved by dragging with a mouse.
close-up shot
cutaway
jump cut
reaction shot
wide shot
Here are the shot types matched with their definitions:
-
Close-up shot - A shot that tightly frames a person or an object, emphasizing details.
-
Cutaway - A shot that interrupts a continuous action by inserting a related scene or detail, often used to provide context or additional information.
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Jump cut - A cut that creates a discontinuity in the action, usually by removing a portion of time or space in a continuous shot, creating a jarring effect.
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Reaction shot - A shot that captures the response of a character to an event or another character's dialogue, focusing on their emotional reaction.
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Wide shot - A shot that shows the subject in its entirety within the environment, providing context and setting.
You can now match these definitions to the corresponding shot types in your matching exercise.
A popular investor on television tells viewers, “Everyone is buying this stock. Now’s the time.” What kind of rhetoric is being used?(1 point)
Responses
the avant-garde approach
the avant-garde approach
the bandwagon approach
the bandwagon approach
attacks on the competition
attacks on the competition
suspenseful stories
Responses
the avant-garde approach
the avant-garde approach
the bandwagon approach
the bandwagon approach
attacks on the competition
attacks on the competition
suspenseful stories
The kind of rhetoric being used in this statement is the bandwagon approach. This approach suggests that one should do something because everyone else is doing it, implying that joining in will lead to success.
Imagine a piece of visual media is trying to convince you that listening to music helps you study better. Which image would best show a positive bias to listening to music while studying?(1 point)
Responses
A child sits at their desk with headphones on. They are writing in a notebook and have a textbook open in front of them.
A child sits at their desk with headphones on. They are writing in a notebook and have a textbook open in front of them.
A child stares out the window with headphones on. Their desk has an open textbook and notebook.
A child stares out the window with headphones on. Their desk has an open textbook and notebook.
A child plays air drums with pencils, using their open textbook as a drum set.
A child plays air drums with pencils, using their open textbook as a drum set.
A child sits calmly in bed with eyes closed and headphones on. Across the room, a textbook is open on their desk.
Responses
A child sits at their desk with headphones on. They are writing in a notebook and have a textbook open in front of them.
A child sits at their desk with headphones on. They are writing in a notebook and have a textbook open in front of them.
A child stares out the window with headphones on. Their desk has an open textbook and notebook.
A child stares out the window with headphones on. Their desk has an open textbook and notebook.
A child plays air drums with pencils, using their open textbook as a drum set.
A child plays air drums with pencils, using their open textbook as a drum set.
A child sits calmly in bed with eyes closed and headphones on. Across the room, a textbook is open on their desk.
The image that would best show a positive bias to listening to music while studying is:
A child sits at their desk with headphones on. They are writing in a notebook and have a textbook open in front of them.
This image suggests that the child is actively engaged in studying while listening to music, portraying a productive and positive scenario.
Which advertisement is likely to convey the most favorable message about riding bikes to work and school?(1 point)
Responses
A commercial shows several different models of bikes people can use for daily commutes. It shows cars and trucks honking at bikers, then advertises a community biking forum where bikers can meet and support one another.
A commercial shows several different models of bikes people can use for daily commutes. It shows cars and trucks honking at bikers, then advertises a community biking forum where bikers can meet and support one another.
A commercial discusses the benefits and dangers of biking to work or school. It shows people biking in many different environments, including ones that appear safe and ones that appear dangerous.
A commercial discusses the benefits and dangers of biking to work or school. It shows people biking in many different environments, including ones that appear safe and ones that appear dangerous.
A commercial discusses the dangers of biking to work and school. It shows people avoiding collisions with cars and other bikers. The bikers look anxious and scared.
A commercial discusses the dangers of biking to work and school. It shows people avoiding collisions with cars and other bikers. The bikers look anxious and scared.
A commercial discusses all the benefits of biking to work or school. The commercial shows happy people biking in sunny weather on paths without cars.
Responses
A commercial shows several different models of bikes people can use for daily commutes. It shows cars and trucks honking at bikers, then advertises a community biking forum where bikers can meet and support one another.
A commercial shows several different models of bikes people can use for daily commutes. It shows cars and trucks honking at bikers, then advertises a community biking forum where bikers can meet and support one another.
A commercial discusses the benefits and dangers of biking to work or school. It shows people biking in many different environments, including ones that appear safe and ones that appear dangerous.
A commercial discusses the benefits and dangers of biking to work or school. It shows people biking in many different environments, including ones that appear safe and ones that appear dangerous.
A commercial discusses the dangers of biking to work and school. It shows people avoiding collisions with cars and other bikers. The bikers look anxious and scared.
A commercial discusses the dangers of biking to work and school. It shows people avoiding collisions with cars and other bikers. The bikers look anxious and scared.
A commercial discusses all the benefits of biking to work or school. The commercial shows happy people biking in sunny weather on paths without cars.
The advertisement likely to convey the most favorable message about riding bikes to work and school is:
A commercial discusses all the benefits of biking to work or school. The commercial shows happy people biking in sunny weather on paths without cars.
This advertisement presents biking in a positive light, emphasizing benefits and showcasing happy bikers in a safe environment, which encourages viewers to see biking favorably.
Which advertisement would be most likely to convey a positive message about a political candidate?(1 point)
Responses
A commercial is in black and white, showing the candidate whispering to another politician.
A commercial is in black and white, showing the candidate whispering to another politician.
A commercial scrolls a list of the candidate’s voting record across the screen.
A commercial scrolls a list of the candidate’s voting record across the screen.
A commercial shows the candidate smiling and talking to many different people.
A commercial shows the candidate smiling and talking to many different people.
A commercial shows images of the candidate’s opponent with a red X imposed over their face.
Responses
A commercial is in black and white, showing the candidate whispering to another politician.
A commercial is in black and white, showing the candidate whispering to another politician.
A commercial scrolls a list of the candidate’s voting record across the screen.
A commercial scrolls a list of the candidate’s voting record across the screen.
A commercial shows the candidate smiling and talking to many different people.
A commercial shows the candidate smiling and talking to many different people.
A commercial shows images of the candidate’s opponent with a red X imposed over their face.
The advertisement most likely to convey a positive message about a political candidate is:
A commercial shows the candidate smiling and talking to many different people.
This portrayal highlights the candidate's personable nature and engagement with the community, which contributes to a favorable perception.
Use the scenario to answer the question.
An article about an artist in your city who makes sculptures out of litter explains that the artist wants to raise awareness about the issue of littering. The artist is quoted talking about finding beauty in unusual places.
What message is the article likely trying to convey?
(1 point)
Responses
Littering is not as bad as it seems.
Littering is not as bad as it seems.
Littering is part of an inevitable cycle that can lead to something beautiful.
Littering is part of an inevitable cycle that can lead to something beautiful.
People spend too much time on art and not enough time keeping their community clean.
People spend too much time on art and not enough time keeping their community clean.
People should care more about their community and find pleasure in cleaning it up.
An article about an artist in your city who makes sculptures out of litter explains that the artist wants to raise awareness about the issue of littering. The artist is quoted talking about finding beauty in unusual places.
What message is the article likely trying to convey?
(1 point)
Responses
Littering is not as bad as it seems.
Littering is not as bad as it seems.
Littering is part of an inevitable cycle that can lead to something beautiful.
Littering is part of an inevitable cycle that can lead to something beautiful.
People spend too much time on art and not enough time keeping their community clean.
People spend too much time on art and not enough time keeping their community clean.
People should care more about their community and find pleasure in cleaning it up.
The message the article is likely trying to convey is:
Littering is part of an inevitable cycle that can lead to something beautiful.
This aligns with the artist's intention to raise awareness about littering while also finding beauty in the materials they use for their sculptures.
Use the scenario to answer the question.
An article about an artist in your city who makes sculptures out of litter explains that the artist wants to raise awareness about the issue of littering. The artist is quoted talking about finding beauty in unusual places.
How might someone outside the artist’s culture interpret this information? Select the two correct answers.
(1 point)
Responses
People might think the artist’s culture works to support their artists by providing materials to them.
People might think the artist’s culture works to support their artists by providing materials to them.
People might have a difficult time understanding the artist’s message if their culture values clean public spaces and does not deal with litter.
People might have a difficult time understanding the artist’s message if their culture values clean public spaces and does not deal with litter.
No matter the culture, people will understand the artist’s message if it is conveyed clearly.
No matter the culture, people will understand the artist’s message if it is conveyed clearly.
People might think the artist wants people to keep littering so they will continue to have material to use for their art.
People might think the artist wants people to keep littering so they will continue to have material to use for their art.
People might not agree on what is beautiful, so they could miss the artist’s intended message.
An article about an artist in your city who makes sculptures out of litter explains that the artist wants to raise awareness about the issue of littering. The artist is quoted talking about finding beauty in unusual places.
How might someone outside the artist’s culture interpret this information? Select the two correct answers.
(1 point)
Responses
People might think the artist’s culture works to support their artists by providing materials to them.
People might think the artist’s culture works to support their artists by providing materials to them.
People might have a difficult time understanding the artist’s message if their culture values clean public spaces and does not deal with litter.
People might have a difficult time understanding the artist’s message if their culture values clean public spaces and does not deal with litter.
No matter the culture, people will understand the artist’s message if it is conveyed clearly.
No matter the culture, people will understand the artist’s message if it is conveyed clearly.
People might think the artist wants people to keep littering so they will continue to have material to use for their art.
People might think the artist wants people to keep littering so they will continue to have material to use for their art.
People might not agree on what is beautiful, so they could miss the artist’s intended message.
The two correct answers regarding how someone outside the artist’s culture might interpret the information are:
-
People might have a difficult time understanding the artist’s message if their culture values clean public spaces and does not deal with litter.
-
People might not agree on what is beautiful, so they could miss the artist’s intended message.
These responses reflect how differing cultural values and perceptions of beauty can affect the interpretation of the artist's work and message.
Use the scenario to answer the question.
An ad shows three friends wearing sneakers. They are captured jumping mid-air, smiling. The text on the ad says, “It’s a good day to feel like you’re walking on clouds.”
Which example of persuasive language would demonstrate a manipulation of evidence if the writers were to add it to the advertisement?
(1 point)
Responses
“Relish the toe-hugging technology in the most comfortable shoe you’ll ever wear.”
“Relish the toe-hugging technology in the most comfortable shoe you’ll ever wear.”
“Back problem? Skip the doctor and try our sneakers!”
“Back problem? Skip the doctor and try our sneakers!”
“Other brands can cause back and knee problems.”
“Other brands can cause back and knee problems.”
“The coolest people wear our sneakers. Join the club.”
An ad shows three friends wearing sneakers. They are captured jumping mid-air, smiling. The text on the ad says, “It’s a good day to feel like you’re walking on clouds.”
Which example of persuasive language would demonstrate a manipulation of evidence if the writers were to add it to the advertisement?
(1 point)
Responses
“Relish the toe-hugging technology in the most comfortable shoe you’ll ever wear.”
“Relish the toe-hugging technology in the most comfortable shoe you’ll ever wear.”
“Back problem? Skip the doctor and try our sneakers!”
“Back problem? Skip the doctor and try our sneakers!”
“Other brands can cause back and knee problems.”
“Other brands can cause back and knee problems.”
“The coolest people wear our sneakers. Join the club.”
The example of persuasive language that would demonstrate a manipulation of evidence if the writers were to add it to the advertisement is:
“Other brands can cause back and knee problems.”
This statement implies that competing products are harmful, which is a manipulation of evidence designed to create fear or doubt about other brands without providing specific evidence or studies to support the claim.
Question
Which media innovation first sparked the growth of media’s influence over culture?(1 point)
Responses
radio and television
radio and television
smartphone mass production
smartphone mass production
newspaper mass production
newspaper mass production
internet and computers
Which media innovation first sparked the growth of media’s influence over culture?(1 point)
Responses
radio and television
radio and television
smartphone mass production
smartphone mass production
newspaper mass production
newspaper mass production
internet and computers
The media innovation that first sparked the growth of media’s influence over culture is:
radio and television.
These innovations significantly expanded the reach and impact of media on society, shaping public opinion and cultural norms in ways that previous forms of media, like newspapers, had not.
What aspect of digital media makes it even more influential over society than broadcast media?(1 point)
Responses
authenticity
authenticity
interactivity
interactivity
marketing and advertising
marketing and advertising
audio and video
Responses
authenticity
authenticity
interactivity
interactivity
marketing and advertising
marketing and advertising
audio and video
The aspect of digital media that makes it even more influential over society than broadcast media is:
interactivity.
Digital media allows users to engage, participate, and interact with content, leading to a more dynamic and personalized experience, which can greatly enhance its influence compared to traditional broadcast media.
Which characteristic describes unethical mass communication?(1 point)
Responses
keeps some sources anonymous
keeps some sources anonymous
reports negative information
reports negative information
purposely influences people’s views
purposely influences people’s views
gives unbiased facts
Responses
keeps some sources anonymous
keeps some sources anonymous
reports negative information
reports negative information
purposely influences people’s views
purposely influences people’s views
gives unbiased facts
The characteristic that describes unethical mass communication is:
purposely influences people’s views.
This implies manipulation or distortion of information for ulterior motives, which is a hallmark of unethical practices in mass communication.
Which scenario involves a reporter acting ethically?(1 point)
Responses
A politician asks a reporter to leave some details about their business dealings out of a story because they make the politician look bad. The reporter chooses to keep the details in the story.
A politician asks a reporter to leave some details about their business dealings out of a story because they make the politician look bad. The reporter chooses to keep the details in the story.
Two festivals are happening in town. One festival owner offers a reporter extra money to report on their festival and not the other festival. The reporter agrees.
Two festivals are happening in town. One festival owner offers a reporter extra money to report on their festival and not the other festival. The reporter agrees.
An informant asks a reporter not to use their name because it could put them in danger, but the reporter chooses to print the name so the audience will know where the information came from.
An informant asks a reporter not to use their name because it could put them in danger, but the reporter chooses to print the name so the audience will know where the information came from.
A reporter has a strong opinion about a controversial issue, so they include mostly information that supports their opinion in their news story.
Responses
A politician asks a reporter to leave some details about their business dealings out of a story because they make the politician look bad. The reporter chooses to keep the details in the story.
A politician asks a reporter to leave some details about their business dealings out of a story because they make the politician look bad. The reporter chooses to keep the details in the story.
Two festivals are happening in town. One festival owner offers a reporter extra money to report on their festival and not the other festival. The reporter agrees.
Two festivals are happening in town. One festival owner offers a reporter extra money to report on their festival and not the other festival. The reporter agrees.
An informant asks a reporter not to use their name because it could put them in danger, but the reporter chooses to print the name so the audience will know where the information came from.
An informant asks a reporter not to use their name because it could put them in danger, but the reporter chooses to print the name so the audience will know where the information came from.
A reporter has a strong opinion about a controversial issue, so they include mostly information that supports their opinion in their news story.
The scenario that involves a reporter acting ethically is:
A politician asks a reporter to leave some details about their business dealings out of a story because they make the politician look bad. The reporter chooses to keep the details in the story.
This scenario illustrates the reporter's commitment to truth and transparency, prioritizing the public's right to know over the politician's desire to avoid negative coverage.
What is the name of the nonprofit organization that helps creators share their work under licenses less strict than copyright law?(1 point)
Responses
Creative Licenses
Creative Licenses
Citation Commons
Citation Commons
Legal Commons
Legal Commons
Creative Commons
Responses
Creative Licenses
Creative Licenses
Citation Commons
Citation Commons
Legal Commons
Legal Commons
Creative Commons
The name of the nonprofit organization that helps creators share their work under licenses less strict than copyright law is:
Creative Commons.
Match each Creative Commons license type to the correct definition.(2 points)
Put responses in the correct input to answer the question. Select a response, navigate to the desired input and insert the response. Responses can be selected and inserted using the space bar, enter key, left mouse button or touchpad. Responses can also be moved by dragging with a mouse.
CC BY-NC-SA
CC BY-NC-SD
CC BY-ND
CC BY-NC
CC BY
CC BY-SA
Put responses in the correct input to answer the question. Select a response, navigate to the desired input and insert the response. Responses can be selected and inserted using the space bar, enter key, left mouse button or touchpad. Responses can also be moved by dragging with a mouse.
CC BY-NC-SA
CC BY-NC-SD
CC BY-ND
CC BY-NC
CC BY
CC BY-SA
Here are the Creative Commons license types matched with their correct definitions:
-
CC BY – Allows others to distribute, remix, adapt, and build upon the work, even commercially, as long as they credit the author for the original creation.
-
CC BY-SA – Lets others remix, tweak, and build upon the work even for commercial purposes, as long as they credit the author and license their new creations under the identical terms.
-
CC BY-ND – Allows others to use the work for any purpose, including commercial purposes, but it cannot be shared with others in adapted form, and credit must be provided to the creator.
-
CC BY-NC – Allows others to remix, tweak, and build upon the work non-commercially, and although new works must also acknowledge the author and be non-commercial, they don’t have to license their derivative works on the same terms.
-
CC BY-NC-SA – Lets others remix, tweak, and build upon the work non-commercially, as long as they credit the author and license their new creations under the identical terms.
-
CC BY-NC-SD – Allows others to remix, tweak, and build upon the work non-commercially, as long as they credit the author, but the new works must be shared without adaptations (i.e., they can’t change the original work).
Feel free to match the definitions with the license types in your original format.