Which statement best explains the purpose of advertising?

Question

Responses

Advertising is about buying the attention of an audience of potential consumers.

Advertising is about buying the attention of an audience of potential consumers.

Advertising is about predicting what consumers will want and how much they will pay.

Advertising is about predicting what consumers will want and how much they will pay.

Advertising is about making sure that consumers get accurate product information.

Advertising is about making sure that consumers get accurate product information.

Advertising is about determining how much revenues will exceed costs.

Answer 1

The statement that best explains the purpose of advertising is:

"Advertising is about buying the attention of an audience of potential consumers."

This statement captures the fundamental goal of advertising, which is to attract and engage potential customers in order to promote a product or service. The other statements touch on aspects related to consumer behavior and business strategy, but they do not encapsulate the primary intention of advertising itself.