Nike is most likely to lose in the segment of police officers who wear athletic gear due to the Colin Kaepernick marketing efforts. Kaepernick has been a polarizing figure, particularly regarding issues of police brutality and social justice, which could lead to a backlash from individuals in law enforcement who may not support his views or actions.
Which segment of the market is Nike most likely to lose due to the Colin Kaepernick marketing efforts?
Responses
all professional athletes
police officers who wear athletic gear
athletes who are concerned about social justice
those who purchased Nike in support of the campaign
1 answer