To support the claim that Mulligan's T-Shirts has the best prices in town, the following pieces of evidence would be relevant:
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Price Comparison Data: A comparative analysis of prices for similar T-shirts from local competitors, highlighting how Mulligan's prices are lower or more favorable.
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Customer Testimonials: Reviews or testimonials from customers stating they found Mulligan’s prices to be the best compared to other stores.
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Sales Promotions: Information about special sales, discounts, or loyalty programs that Mulligan's offers which might provide better value compared to competitors.
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Price Guarantee: Evidence of a price match or price guarantee policy that Mulligan’s implements, which shows confidence in their pricing.
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Market Research: Statistics or surveys that demonstrate consumer perceptions of Mulligan’s pricing compared to other stores in the area.
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Product Quality vs. Price: Examples that illustrate how Mulligan's offers competitive prices for high-quality products, potentially justifying their claim of being the best value.
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Sales Volume Data: Information indicating that Mulligan's has higher sales volumes compared to competitors in the area due to their pricing strategy.
By presenting a combination of these types of evidence, the claim about Mulligan's T-Shirts having the best prices in town can be substantiated more effectively.