Which one of the following is a unique feature of a Best Cost strategy?
A.
Lower overall costs than competitors
B.
Customers are value conscious buyers.
C.
Feature and attributes tailored to the tastes and requirements of niche members.
D.
A broad cross section of the market.
E.
A narrow market niche where buyer needs and preferences are distinctively different.
1 answer
E. A narrow market niche where buyer needs and preferences are distinctively different.
1 answer